Life, 1920-06-17 · page 43 of 45
Life — June 17, 1920 — page 43: what you’re looking at
What you’re looking at
This is a **automobile advertisement, not satire or political commentary**. It promotes the Cole Aero-Eight, a luxury car manufactured by Cole Motor Car Company in Indianapolis. The ad emphasizes the vehicle's modern engineering and durability (claiming 15,000 miles on tires). The tagline "There's a touch of tomorrow in all Cole does today" positions the car as forward-thinking and innovative. The image shows a Tourster model—an open-air convertible style popular in the 1920s. The winged logo and "Creators of Advanced Motor Cars" slogan reinforce the brand's aspirational positioning. This appears from a vintage *Life* magazine page and represents typical automotive marketing of the early 20th century, emphasizing mechanical advancement and prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THERE'S A TOUCH OF TOMORROW IN ALL COLE DOES TODAY Sours fer Ole Aero-E1GHT EXCLUSIVE DESIGNS- ADVANCED ENGINEERING IS5000 MILES “ON TIRES MOTOR CAR COMPANY, INDIANAPOLIS, U.S.A. Creators of Advanced Motor Cars comicbooks.com