Life, 1920-06-17 · page 38 of 45
Life — June 17, 1920 — page 38: what you’re looking at
What you’re looking at
This page contains three advertisements rather than satirical cartoons. The **Life Savers ad** (top) uses humor to market candy mints as a solution for smokers' breath—the joke being that smoking leaves unpleasant taste, so Life Savers will "chase that tobacco-ey taste" and keep breath "sweet as a May morn." It's a straightforward product pitch using wordplay ("Holey smokes"). The **Mild cigarette ad** (bottom left) markets "delicately scented gold tipped" cigarettes at 25¢/10 or box of 100 for $2.50, with dealer information for Montreal. The **Motrola ad** (right) promotes an electric motor attachment for phonographs, eliminating the need for hand-cranking. It emphasizes convenience and modern technology—"Let Joy Be Unconfined" because music plays continuously without interruption. This reflects early 20th-century enthusiasm for electrical home appliances. All three ads reflect period consumer culture and product innovation rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Holey smokes, butt Life Savers do chase that tobacco-ey taste and leave your breath sweet as a May morn. Never start to smoke without a packet in FE SAVERS. THE CANDY MINT WITH THE HO Let Joy Be Unconfined! The dance continues to its joyous end, without interruption or delay. * \ et Y No one has to stop to crank the DELICATELY SCENTED: GOLD TIPPED 7 Phonograph, as Dore oO" AGARETTES pox pe wxe or The MOTROLA 1OO~$2590 keeps the machine electrically wound. < Throw away the old winding-crank, replace it with The MOTROLA, touch the button, and the music goes merrily on. The MOTROLA winds without over-winding, can be instantly attached to any make of phonograph, is absolutely positive in Dept. MV. operation, and does not mar the most expensive cabinet. Seventeen Get your dealer to demonstrate the MOTROLA, or a post card inety will bring you the name of the nearest MOTROLA dealer. Broadway JONES-MOTROLA, Inc. NewYork q 29 West 35th Street 57 East Jackson Blvd. 315 South B'way » New York Chicago Los Angeles <IN CANADA’= - 38 CATHCART SE-MONTREAL comicbooks.com