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Life, 1920-06-17 · page 36 of 45

Life — June 17, 1920 — page 36: what you’re looking at

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Life — June 17, 1920 — page 36: Life, 1920-06-17

What you’re looking at

This story-cartoon satirizes newly wealthy or socially ambitious people ("parvenues") who adopt fashionable modern slang to appear sophisticated. The joke centers on personified abstract concepts and phrases attending a social gathering: "As-you-were," "Self-determination," "Collective-bargaining," and "Dope" (slang for an admirable person). A refined older character, "Be-that-as-it-may," attends expecting refined company but finds these vulgar "creatures" instead—representing how modern language and values have invaded polite society. She's scandalized that even abstract concepts now embody current slang and social trends. The satire targets both the pretentious climbers who adopt trendy vocabulary to seem current, and the democratization of language that blurs class distinctions. The page also contains a Connecticut ignition advertisement and a "Finish the Sketch" cartoon contest promoting the Federal School of Applied Cartooning.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Parvenues LL the latest words and phrases had been asked to an afternoon ~ tion, Take-it-from-me 1 ated, eal then decided to ask her old and revered friend Be-that-as-it-emay to go. After some hesitation, Be-that-as-it-may a¢. cepted. “T shall, no doubt, be shocked.” she declared. “ But, after all, « what is going on in the worl: he up-to-date.” They entered the room ar “Who are those smart, people over there?” asked may, indicating a couple in the talking rather loudly “Those are As-you-were “And those quiet folks 1 who look as if they mig body?” They are somebody: Seli-etermina- tion and Collective-bargain Be-that-as-it-may sighed. “Dear me!” she said. “ How the world is changing! Vulgarity is certainly upper. most. By the way, I dor e my old hoon companion I-shall-not-have-lived vain. I am afraid TI have 1 mistake. These creatures | parvenues. Who is this dreac person? “ Dor “Dope? How distressing! What does he do? Touring Need UA He'tande arse of oa hier nouns and adjectives—poo At this moment You've-s: HE level stretch invites speed. Rough spots call for in- ful passed by. Be-that-as-it-1 stant pickups Steep going demands power. Atevery step “Get me home.” she mutteres!, “ before Connecticut completely satisfies. It meets any speed require- I faint.” And as they carried her out, a ment. It gives an unrestricted spark for pickup. It gives its gaudy thing leaned over her prostrate h k d heavy load diti form and shouted, “ Sure!” Believe- ottest spark under heavy load conditions. me and Take-it-up-with-him carried her out. The automatic Switch permits it thus completely to fulfill all requirements. OUNG man, where are your father and mother?” BECONNECTICUT 282% COMPANY gg, i" Meriden Connecticut Amusing the Baby : N ah Finish this Shetch A . mile is pi ickl ; Do you like to draw? Do you want to become an ill Another time your smile is pretty sickly r . Then finish this sketch and send it immediately. You may be is when you are trying to appear amused at i of those who can become a highly paid newspaper cartoon: the baby nephew who refuses to give up Briggs who draws “ When a Feller Needs a Friend” make the dollar you let him have to play with. Just by way of joining in on the joke, you offer to swap him a nickel for it, but he seems to know that it would be a poor trade, His mamma tries to interest him in something else, but he doesn't care for any- thing except his “big money.” —Kansas City Star. day. Outcault earned over $200,000 with Buster Brown through the Federal Course in Applied Cartoonin, 32 greatest cartoonists will help YOU become a profes of receiving help from such authorities as Clare Briggs. Smith, Fontaine Fox, Frank King and many others. Send for “A Road To Bigger Things” If you are serious about developing your talent for drawing. send for this book. It describes the Federal Master Course in detail. Contains st pictures of the Federal Staff. Shows how with Federal Training you can win success. nd Ge in stamps © cover postage to: HEDERAL SCHOOL OF APPLIED Lobia 0618 Warner Baldieg, Meo comicbooks.com