Life — June 17, 1920 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is primarily an **advertisement** for an Eveready Daylo flashlight contest, not political satire. The main image shows a pirate-like figure holding a lantern, referencing Captain Kidd's treasure—a popular cultural reference of the era used to make the contest seem adventurous and exciting. The advertisement promises $10,000 in cash prizes ($3,000 first prize) for solving a puzzle picture displayed in Daylo dealers' windows starting June 1st. Contest blanks were available at electrical, hardware, sporting goods, auto accessory, and drug stores. The tagline "The Light that says 'There It Is'" emphasizes the flashlight's utility. American Ever Ready Works (National Carbon Company) published this in Long Island City, New York. The content reflects 1920s consumer marketing and mass-produced battery technology advertising.