Life, 1920-06-17 · page 3 of 45
Life — June 17, 1920 — page 3: what you’re looking at
What you’re looking at
This page is primarily an **advertisement** for an Eveready Daylo flashlight contest, not political satire. The main image shows a pirate-like figure holding a lantern, referencing Captain Kidd's treasure—a popular cultural reference of the era used to make the contest seem adventurous and exciting. The advertisement promises $10,000 in cash prizes ($3,000 first prize) for solving a puzzle picture displayed in Daylo dealers' windows starting June 1st. Contest blanks were available at electrical, hardware, sporting goods, auto accessory, and drug stores. The tagline "The Light that says 'There It Is'" emphasizes the flashlight's utility. American Ever Ready Works (National Carbon Company) published this in Long Island City, New York. The content reflects 1920s consumer marketing and mass-produced battery technology advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DONT SPEND TIME SEEKING CAPT. KIDD’S TREASURE— LaLa? Test Your Wit and Win First Prize $3,000. $3,000 in the TZ ether cash prizes EVEREADY DAYLO “ee $10,000 CasH PRIZE CONTEST Siiowe I the Contest picture in Daylo Dealers’ win- dows beginning June Ist. Anyone may enter— DA p ‘ - | No cost—No obligation. Complete rules are printed on YL ak vil derinine | Contest Blanks obtainable at leading electrical, hard- Set een tain tnfore one cate. ware, sporting goods, auto accessory and drug dealers. AMERICAN EVER READY WORKS of National Carbon Company, Inc. LONG ISLAND CITY, NEW YORK The Light that says “There It Is.” comicbooks.com