Life, 1920-06-10 · page 5 of 44
Life — June 10, 1920 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or editorial content**. It's a Goodrich Tires advertisement from Life magazine (page 1069). The image shows a dramatic scene with a large central figure and onlookers against a cityscape backdrop, but it serves as promotional imagery rather than political commentary. The ad explains Goodrich's slogan "Best in the Long Run"—a statement about tire durability and reliability rather than a satirical message. The text describes how the phrase reflects consumer confidence in Goodrich products, emphasizing "longest average wear, utmost dependability and known quality." This is straightforward commercial messaging about product quality, not a cartoon with political or social satire to decode.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Real Meaning of “Best in the Long Run’ “BEST IN THE LONG RUN” is a slogan that is almost as old as the history of tires. It grew out of the perform- ance of Goodrich Tires on bicycles, and it grew into the dependability of Good- rich rubber products of all kinds. It is not just a catch phrase. It isa plain statement of fact. It is really a mirroring of the confidence placed in Goodrich products by their users. In five words it crystallizes the ideals, the policies, the principles of Goodrich. It means “the long run” of good faith and good will—the steady building up of a confidence in the minds of the users, which is the greatest asset a manu- facturer can have. That is how Goodrich translates this slogan into terms of longest average wear, utmost dependability and known quality in all kinds of rubber products. THE B, F GOODRICH RUBBER COMPANY, AKRON, OHIO. Goodrich Tires “Best in the Long Run” comicbooks.com