Life, 1920-06-10 · page 34 of 44
Life — June 10, 1920 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertisements and promotional content**, not political satire. The main content includes: 1. **Havoline Oil ad**: A straightforward motor oil advertisement claiming superior mileage performance—typical early automotive marketing. 2. **The Biltmore hotel ad**: Promotes the New York establishment as convenient to theaters and shops. 3. **"The Golden Treasury and The Silver Screen"**: A humorous editorial comment on Hollywood's desperation for source material. It satirizes film studios' practice of adapting *anything*—including serious poetry (Keats, Rubaiyat)—into lowbrow comedies. The joke: studios are so creatively bankrupt they're mining classical literature and turning it into slapstick films featuring Chaplin or Roscoe Arbuckle. 4. **"The Jazz Bird" scenario**: A mock film treatment spoofing avant-garde artistic pretension—a poet with a Corona typewriter, bizarre sound effects, and physical comedy (throwing bricks, gluing pots). 5. **Highlands of Ontario travel ad**: Standard vacation promotion. The satire targets **Hollywood's lowbrow adaptation strategy**, not politics or social issues.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘LIFE: 100 Miles to the Quart F you don’t get 100 miles to the quart of oil, try Havoline Oil. “It makes a difference.” Neither heat nor wear will break up its pro- tecting film. Ask for your She Contre of Scial Life grade and in its sealed G 1 © tainers. ei« : hy Coruenient lo Chealres ard Steps containers 1] “It makes a difference INDIAN REFINING \ rene [THE BILTMORE) COMPANY Incorporated 4 YEW __ NEW YORK _y New York ; MEDIU An independent company that produces and refines its own petroleum, The Golden Treasury and The Silver Screen ONVINCED that the public will stand for anything in the motion-picture line, film magnates are beginning to turn to the pages of poetry in search of ideas for future photoplays. Such lyrical classics as “The Rubaiyat,” “ Evange- line” and “The Shooting of Dan Me- Grew” have already found their way to the screen, and there is a definite prospect that many more poems will be seized upon by the omnivorous scenario-writers, who are becoming conscious of the fact that they have almost exhausted the supply of novels and plays available for adaptation to the celluloid drama. Just to get in on the first rush to this new Klondike, we have sta around Keats's “Ode to a } rechristened it, and whipped it as a rapid-fire, four-reel cor suited to the requirem Charlic Chaplin or Rose Arbuckle. Here is the scenario “Tue Jazz Br . R Highlands The Poet is sea . ing a Corona typewriter of Ontario hears tins voice Clo: gale (canary will do) Vacation Land of Perfect | “ive Got the Alcoholic Summer Climate reaches for brick to t s over type itting Polke upsets pot of glue, which fi Hay fever unknown. One thousand to two thousand feet above the sea, Air writer. He throws brick scented with pine and balsam. Modern hotels in Algonquin Park, Muskoka Lakes, Georgian Bay, Lake of Bays, Kawartha Lakes and Timagami. A short, man in street. Busily res pleasant ride from Toronto, and you are in the midst of a charming summer ing: but his hands’ stick tc playground. Fishing, boating. bathing, golf and the great out-of-doors. Write shake or frec illustrated literature. . G. EN ER, . B, CHOWN, op > . 6a1 Serchaste Loew Pros Bits Chiceso, Ml 1210 Broadtin, New York, N.Y. the Poet, who loses consciousness. out. ter Policemas Cop crowts Fade Corona off. ker Business of glaring. The Reel I h The Poet is walking along a beautifd beach. Sees group oi bathing gt comicbooks.com