Life, 1920-06-10 · page 2 of 44
Life — June 10, 1920 — page 2: what you’re looking at
What you’re looking at
This is primarily a **United States Rubber Company advertisement**, not satirical content. The page promotes U.S. Tires for motor trucks, featuring a photograph of a large commercial truck alongside what appears to be an older locomotive or rail equipment. The headline claims truck drivers are "taking his place alongside the Locomotive Engineer"—suggesting trucks are becoming as important as trains for transportation. The ad emphasizes truck drivers' operational challenges (split tires, breakdowns) and argues U.S. Rubber's "Grainless Solid Truck Tire" solves these problems through non-splitting, non-separating construction. The statistics mention 700,000 truck drivers and project growth, positioning trucking as a modernizing American industry. This reflects genuine 1920s economic shifts toward motorized transportation competing with railways.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published Weekly by atl? West 3ist Su 1920. Hatered as Secoed Class Matter Jone t, 190 + eader the ac Entered a8 Seco oon Ca a er at thi Copyright a Fnguand and se Pot Oke 1 Tenet tte 2 Poona Ca HERE are 700,000 drivers of mo- tor trucks in this country. An increase of 450,000 in the last five years. How many will there be five years from now? Upon the kind of materials they are given to work with will depend very largely the kind of motor truck trans- portation the country will get. * * * Go into a garage some evening when the drivers are bringing in their trucks after the day’s hauls. You will hear them talking about what they are up against—fussing and fuming over split tires—wondering how long they will have to put up with base separation and such things. Every breakdown means more work for them—time lost—unwelcome ex- planations. Their interest in the efficient and economical operation of their trucks is as great, and sometimes greater, than that of the men who own them. e * * One of the greatest contributions ever made to truck operating economy was the creation of the new U. S. Grainless Rubber Solid Truck Tire. Non-splitting—because this new rub- ber has no grain to open up. Non-separating from its base—because the steel and rubber are chemically joined. The carrying capacity of a U.S.Grain- less Rubber Tire is never affected by cuts. It wears down smoothly and evenly throughout its long life. The Truck Driver 1S taking his place alongside the Locomotive Engineer It is one thing to be in the business of making and selling tires. The United States Rubber Company has never held that to be its only, or even its primary, aim. Unless U. S. Tire users receive the best possible tire service, the United States Rubber Company will feel it has failed. For that reason it selects its solid tire dealers from among the men who know most about tires—who are best equipped to deal with the truck owner’s problems. Find a U.S. Solid Truck Tire dealer, get i i e of tire that will give g efficiency. © of the oldest and you the greatest oper: He is a represents largest rubber organi: as such is skilled in the application of the most advanced tire knowledge. Specify U.S. Grainless Rubber Solid Truck Tires in ordering your new truck, United States Tires United States Fifty-three Factories The oldest and largest Rubber Organization tn the World Rubber Company Two hundred and thirty-five Branches comicbooks.com