Life, 1920-06-03 · page 39 of 52
Life — June 3, 1920 — page 39: what you’re looking at
What you’re looking at
**Main Content:** This page is primarily a **Tiffany & Co. advertisement** for luxury goods (pearls, jewelry, silverware) with store locations in New York, Paris, and London. **Editorial Content (Left):** A discussion titled "Just What is Booze?" where Reverend Brother Frank Crane addresses the metaphysical and moral implications of alcohol consumption. The text debates whether "booze" is merely a beverage or represents a broader social problem—exploring the inconsistency of holding consumers responsible for their actions when intoxicated. **Cartoons (Bottom):** 1. **Left:** Waterman's Ideal Fountain Pen advertisement featuring a romantic scene ("Flitter a day while you're away") 2. **Right:** A humorous illustration captioned "FIREMAN RYAN, OF ENGINE COMPANY NUMBER SIX, GETS A FALSE ALARM ON HIS NIGHT OFF"—depicting a firefighter being startled awake, satirizing the irritation of false alarms disrupting off-duty time. The page blends high-end advertising with light social commentary typical of Life's satirical style.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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