Life, 1920-06-03 · page 11 of 52
Life — June 3, 1920 — page 11: what you’re looking at
What you’re looking at
This page is primarily **advertising content**, not satire or political commentary. The dominant feature is a large advertisement for Pepsodent toothpaste ("The New-Day Dentifrice"), which occupies roughly half the page. The illustration at top shows a couple in an intimate moment, which is typical period advertising imagery meant to suggest that good dental hygiene improves romantic attractiveness—a common marketing angle in 1920s consumer advertising. The text promotes Pepsodent's supposed scientific innovation: a "film combatant" ingredient that fights tooth decay better than traditional methods. The ad includes a free sample offer coupon. The page also contains small advertisements for other products (Masonic Books, Capewell Nails) and a "Nominations" column of satirical candidates for various positions, but these occupy minimal space. The content reflects early 20th-century marketing practices emphasizing pseudo-scientific claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nominations HOHENZOLLERN to ride OUNT the rocket t William Jennings Bryan to run Olympic marathon Postmaster Blame. Secretary D: Lipton for a ¢ Senator 1.« Woods Hole De Valera the Dempsey Volstead a jate the spirit The Survival of the Fittest NLESS h race leaves the earth, says the York Evening remem- the moon, in the son for the Hall of els to race Sir Thoma f tea, as chargé d'affaires at ind Clemenceau to referee Carpentier bout. sir Oliver Lodge to de uestion man New will soon be San, the clephant fered only as a stuffed object in the cor ndor of the natu The erm is being crowded off ral history museum, geaial_pacl his ranges 1 merely am: he will eatinetion the dodo bir It is evidently between the 1 world is not 1 both. Whicl main? We have the hun to see it bee it must gied the record of the pachyderms care- such an extent that it is tter of two centuries before er into a state of involuntary ther with the dinosaurus, nd the demon rum. a clearly de and the e enough to hold them etter qualified to re- atural family affection for and we should not like but in all « said that we have investi race, exterminated, jus- find that no elephant has eer been known to (1) vote for Br or Prohibit 2) en in (3) employ fully, and we theatre teket speculation, deliver an after inner speech, (4) old children in his mills, poblic readingsroom, (6) write song lyrics or letters to the wear spats, (S) run for the United States Senate, (0 ina movie t! twelve-year- (3) whistle in a popular papers, (7) read the subtitles out loud catre, (10) operate a garage (1) organize homb plots or (12) pl: clarinet in azz band RK. E. Sherwood, Send for a Complete Catalogue of MASONIC BOOKS Jewelry and Goods) REDDING & CO. 200 4 Manufacturer CAPEWELL NAILS USED edt will ill pay you Avenue, New York | How well it pays To beautify the teeth All statements approved by high dental authorities Millions of people are cleaning teeth ina new way. They are getting new results results you envy, maybe. In every circle nowadays you see pearly teeth. Find out how folks get them. Try this {method for ten days and see what your own teeth show. They combat film Dental science has found a way to com- bat film on teeth. And film causes most tooth troubles, Film is that viscous coat— you feel it with your tongue. It clings to teeth, enters crevices and stays. It is this film-coat that discolors, not the teeth. Film is the basis of tartar. It holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. A ten-day Pepsodent proves itself, The results are clear and quick. So the policy is tosend a 10-Day Tube to everyone who asks, and a book explaining all its unique effects. Pepsodent is based on pepsin, the digestant of albumin. The film is albuminous matter. The object of Pepsodent is to dissolve it, then to day by day combat it. Pepsin must be activated, and the usual agent is an acid harmful to the teeth. So pepsin long seemed barred. But science has discovered a harm- _ Pepsadéent The New-Day Dentifrice A scientific film combatant com- bined with twoother modern requisites. Now advised by leading dentists every- where and supplied by all druggists in large tubes. Millions of germs breed in it. They, with tartar, are the chief cause of pyor- rhea. Why old ways fail The ordinary dentifrice cannot dissolve film, so brushing has left much of it intact. Thus millions of people have found that brushed teeth discolor and decay. Now, after years of searching, science has found a way to combat film. Able authorities have amply proved its effi- ciency. Today leading dentists all over America are urging its daily use. The method is embodied in a dentifrice called Pepsodent—a tooth paste made to meet every modern requirement. It has brought to millions a new era in teeth cleaning. test will show less activating method, pepsin can be every day applied. Compare the results with old methods and let your teeth decide. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film-coat disappears. You will be amazed. the way to whiter, safer teeth. else you may forget. so active In ten days you will know Cut out the coupon 10-Day Tube Free THE PEPSODENT COMPANY, Dept. 550, 1104S. Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Pepsodent to Name. Address .... comicbooks.com