Life, 1920-05-27 · page 38 of 44
Life — May 27, 1920 — page 38: what you’re looking at
What you’re looking at
This page mixes advertisements with literary content typical of early 20th-century Life magazine. **The Advertisements:** - **Powersteel Autowlock** (top left): A tire-lock security device marketed to prevent spare tire theft, which was apparently common enough to warrant insurance discounts - **Rope products** (Broderick & Bascom): Industrial and automotive ropes and hooks - **Optometrists ad**: An appeal to employers about worker productivity, arguing that poor eyesight causes "lost motion" and reduced efficiency—a workplace safety/wellness pitch - **Bogalusa**: A town promotion - **Virginia Walton's shopping service**: A personal shopper offering remote purchasing assistance **Literary Content:** "The Man of the Forest" by Zane Grey receives a humorous verse review by Arthur Guiterman, mocking the romance plot (hero saves heroine in Arizona wilderness) with the absurdist ending where a jealous mountain lion quits his job. The page reflects turn-of-the-century concerns: auto theft, industrial efficiency, and consumer services for the wealthy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Which Tire Is Yours? ‘Thousands and thousands of spare tires are stolen every year. Thieves won't even “ry to get yours, if protected by POWERSTEEL AUTOWLOCK This combination of famous Yellow Strand Wire Rope and non-pickable spring lock fully safeguards car and spare tire. As a result, you save 10% on theft insurance in some com- panies. Every car-owner ought to have a couple. At dealers, $2.80, east of Rockies. Bastine AvTOWLINE—another dependable necessity —is the “Little Steel Rope with the Big Also made of Yellow rand Wire Rope, with pat- ented Snafile Hooks that attach instantly and securely. At deal- ers, $6.95, east of Rockies. STEEL TRUCKLINE, is a for strength, hauls the heaviest truck loads. Retails, east of Rockies, at $11.30, with plain hooks; $12.75 with Snaffle Hooks. BRODERICK & BASCOM ROPE COMPANY ST. LOUIS NEW YORK facturers of Celebrated Vellow Strand Rope—Used at Leading Legging Camps, ‘and for All Other Industrial Pur poves. LIFE Rhymed Reviews The Man of the Forest (By Zane Grey. Harper & Bros.) HE highland rover, Milton Dale, Preferred his Arizona Arden ‘To any circumscribing pale Of city, village, ranch or garden He dwelt among untrodden ways Where dinner only cost a cartridge. Regaling woodland waifs and strays On venison, bearsteak, trout and par- tridge From awful Beasely, dastard fc care delivered Helen Rayner, girl, and Sister Bo, ay have been a trifle plainer In forest vales he bade them hide, Dispensing bacon crisp and frizzly, Vheir friend, philosopher and guide, And let them watch him shoot a grizzly His wildwood chums the ladies met An ursine mother's furry scion, \ hound, and one astounding pet, A most unpleasant mountain lion But Helen had to go to save Her uncle's ranch from foul aggression ; And who but Milt, the true and brave, Must come to help her hold possession? When all the rogues were filled with lead, When all the good were freed from danger, \nd gentle Helen, duly wed To Milt, the modest forest ranger, Returned where mighty mountains lift Their snow-topped peaks above the tree line, That mountain lion yowled and sniffed And quit his job—the jealous feline! Irthur Guiterman. SMOKE EJECTOR—FOR THE UUSBAND WHOSE WIFE DETESTS ToOLACCO “Your Eyes Are Your Pay Envelope—and the Success of Our Business" That remark was not made by Soules e either by a twentieth century painter, was the subject of a cryptic odcrss bya pe American business man to his emplopecs This genius of industry realizes that thereisse ficiency where there is lost motioo—aad thes IS lost motion when thete is poor eyesight. If you are an employer of men, it will ia dividends to sce to thelr vison. Macy ay concerns have their employees’ eyes examaal ence yearly—and hence sits for accdeaban and productiveness in ine the examination of your employees’ eyes—and yours. If you do not know him, write to this office for his name and address. \ gratis copy of the little “Conservation of Sight” booklet awaits your request bere also. Associated Optometrists of America, Inc. Home Office : 209'- E. Broad S. Richmond, Va. BOGALWSA “me New South's Piped Ce of Destiag.” A Friend in Need OUR own good taste, good judg- ment, and knowledge of values are reflected in the purchases Miss Walton will make for you. She is in the shops—you may be far from them, but you can depend on ber personal attention to every detail. Try her on that thing you have been looking for. Remember the name—\ irginia Walton, Scribner's Magazine, Fifth Avenue Section, 599 Fifth Avenue, New York. There is no charge for her services. Look for the Fifth Avenue Sectioa in Scribner's Magazine each month. Ade comicbooks.com