Life, 1920-05-27 · page 29 of 44
Life — May 27, 1920 — page 29: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not political satire. It promotes an Eveready Daylo battery contest running June-August 1920. The large illustration shows two giant hands exchanging cash above a crowd of people, visually emphasizing the prize money available. The contest mechanics are straightforward: participants visit a Daylo dealer, view a picture in the window, interpret its "story" in 12 words or fewer, and submit answers for cash prizes totaling $10,000. The appeal targets Depression-era or post-WWI audiences by emphasizing easy money for minimal effort ("absolutely no work—no obligation"). The satirical *Life* magazine ran such ads alongside humorous content. The page contains no political figures or caricatures—it is purely commercial promotion designed to drive store traffic and brand engagement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Liiibbiv | of "A Stor Wi Wor UST think of getting $3000.00 in cash —all at one time—for just a few minutes’ thought and absolutely no work—no obliga- tion. You can win it. Send in the best answer to the Eveready Daylo $10,000 Picture Contest and the $3,000. 00i is yours, For the next best answer the prize is $1000.00. 102 other prizes $500.00 to $10.00 all to be paid in cash. List of Prizes Va $3 000 to YOU U-Hidden Here! On June Ist go to the store of a Daylo dealer. See the picture in the window. Study it—let it tell you a story. Secure a Contest Blank from the dealer, write your answer and send it in. If your answer is the best you get the $3,000.00. Nothing could be simpler. Start on the first day of the contest. Send in as many answers as you wish. Go after that $3000.00 hard. Contest Conditions Complete Contest Rules are 1 First Prize $3000.00 | Second Prize 1000.00 3 Prizes—$500.00 each 1500.00 4 Prizes—$250.00 each 1000.00 5 Prizes—$200.00 each 10 Prizes—$100.00 each 10 Prizes—$ 50,00 each 20 Prizes—$ 25.00 each 50 Prizes—$ 10.00 each 104 Prizes Total $10,000.00 Look for this Sign on Printed on Contest Blank. Ask Daylo Dealers for Them. Answers will be judged by the editors of “LIFE” and must contain not more than 12 words. Hyphenated words count as one word. If two or more contestants submit the identical answer selected by the judges for any prize, the full amount of the prize a a paid to each. Contest begins June 1, 1920, and ends Midnight, August 1, 1920. Postmark will determine if letter has been mailed before close of Contest. Dealers’ Windows comicbooks.com