Life, 1920-05-20 · page 8 of 48
Life — May 20, 1920 — page 8: what you’re looking at
What you’re looking at
This is a **straightforward advertisement**, not satire or a cartoon. It's a full-page ad for White Trucks, manufactured by The White Company of Cleveland, appearing in Life magazine. The ad uses a marketing strategy common to the era: listing "firsts" and achievements to establish the brand's superiority. It emphasizes White Trucks' dominance in: - Diverse commercial applications - Long-term vehicle durability (100,000-300,000 mile records) - Profitability for owners - Fleet adoption - Service infrastructure There is no political satire, caricature, or joke intended. This represents standard early-20th-century industrial advertising in a general-interest magazine, designed to appeal to business owners and fleet operators considering truck purchases.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FIRST in Variety of Uses The uses of White Trucks are so varied and wide- spread that there is literally no transportation under- taking in any line of business in which they have not had a part. in Long Mileage Records There are numerous owners’ records of 100,000 miles, many of 200,000 miles and some of 300,000 miles. in High Earning Power The earning power of White Trucks results from low costs and high performance, without a parallel in motor trucking so far as we have any records. in Fleet Installations No fleet record of truck owners has ever been published which compares in extent or progressive growth with the White Annual Roll Call. in Service to Owners Millions have been invested in White owner service and factory facilities built up throughout the country, which have taken years to perfect. THE WHITE COMPANY, Cleveland White Trucks vncneseannanavevecenersscanecensetsensseetsesseaion nent comicbooks.com