Life, 1920-05-20 · page 6 of 48
Life — May 20, 1920 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than political satire. The main content promotes Hires root beer in bottled form for home consumption, emphasizing its pure ingredients (roots, barks, herbs, berries, cane sugar) and positioning it as equivalent to fountain drinks. The small cartoon titled "The B.O. Won (But Wait)" in the upper right is a humorous aside about advertising space itself—apparently an advertiser pulled out due to paper shortages and mechanical difficulties during what was likely World War I rationing. The editors joke that they'll "rise triumphant" despite these constraints. The remaining space contains ads for Cuticura shaving soap and a payment plan service. This is a typical Life magazine page blending editorial humor with commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hires For the Nation’s Homes IRES, a fountain favorite, is now everywhere available in bottled form also. Hires in bottles for the home is the same good drink that you have found it at soda fountains. Nothing goes into Hires but pure healthful juices of roots, barks, herbs, berries—and pure cane sugar. The quality of Hires is maintained in spite of tremen- dously increased costs of ingredients. Yet you pay no more for Hires the genuine than you do for an artificial imitation. But be sure you ask your dealer for “Hires” just as you say “Hires” at a soda fountain. THE CHARLES E. HIRES COMPANY PHILADELPHIA Hires contains juices of 16 roots, barks, herbs and berries H 1 LES inbottles (But Wait) This space is all that re- mains of our advertising page this week. No Obey That Impulse. No notice of coming special numbers, and no atrocious coupon in_ the lower left-hand — corner. (That is some consolation.) They shut us out because of the overwhelming amount of advertising, the shortage of paper and other mechanical difficulties. But never mind. We shall rise triumphant. You can’t keep a good adv. page likeoursdown. The right is bound to prevail. Cuticura Soap —The Healthy — Shaving Soap Coticura Soap shaves without mag. Everywhere tie monthly buys outright any stock bond. Purchaser secures oll dividend Odd lots cur speciatty Write for selected Ust and full particulars ~ FREE | CHARLES E.VAN RIPER | Member Consolidated Stock Excronge! SO BROAD ST, NEW YORK , comicbooks.com