Life — May 20, 1920 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising** rather than political satire. The main content promotes Hires root beer in bottled form for home consumption, emphasizing its pure ingredients (roots, barks, herbs, berries, cane sugar) and positioning it as equivalent to fountain drinks. The small cartoon titled "The B.O. Won (But Wait)" in the upper right is a humorous aside about advertising space itself—apparently an advertiser pulled out due to paper shortages and mechanical difficulties during what was likely World War I rationing. The editors joke that they'll "rise triumphant" despite these constraints. The remaining space contains ads for Cuticura shaving soap and a payment plan service. This is a typical Life magazine page blending editorial humor with commercial content.