Life, 1920-05-20 · page 47 of 48
Life — May 20, 1920 — page 47: what you’re looking at
What you’re looking at
This is a **Chesterfield cigarette advertisement**, not political satire. It features a well-dressed man in a bowler hat smoking on what appears to be a city rooftop or high vantage point overlooking an urban skyline at night. The ad's pitch emphasizes that Chesterfields "satisfy" through: - Honest value - Quality Turkish and domestic tobacco - Exclusive blending method - An uncopiable blend The tagline "and the blend can't be copied" claims competitive advantage. The silhouetted urban backdrop suggests sophistication and urban aspirational living—common advertising imagery for the era. For modern readers: This represents pre-warning-label tobacco marketing that made health/quality claims freely. The "satisfaction" language and lifestyle imagery were standard cigarette advertising tactics of this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
That says it” Chesterfields do “satisfy.” So, if you want a cigarette you can anchor to—if you’re deter- mined to get your money’s worth in ¢ —honest value —fine Turkish and Domes- tic tobaccos —skillful, accurate blending by an exclusive method, then, you want Chesterfields. KiyettnttzsesSitacn® Ne Nw t live aie: comicbooks.com