Life, 1920-05-20 · page 35 of 48
Life — May 20, 1920 — page 35: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement for the Studebaker "Big-Six" automobile, appearing in *Life* magazine (page 955). The page features a photograph of an open-air touring car with seven passengers and promotional text emphasizing the vehicle's engineering quality and refinement. The advertisement highlights specifications (60 H.P. motor, 126-inch wheelbase) and Studebaker's 68-year manufacturing reputation. The tagline "This is a Studebaker Year" suggests this advertisement appeared during a particular sales season. There is no political commentary or satire present—this is period advertising designed to appeal to middle-to-upper-class consumers interested in quality automobiles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
N conception and appearance, che BIG-SIX expresses beauty, grace and refinement ot design. It is exactly the car you would create if you were an expert engineer and building the finest modern motor car from the standpoint of ripe experience. Stude- taker quality, dominant for 68 years, is reflected in this powerful motor car. 60-H.P.detachable-head motor, interme- diate transmission; 126-inch wheel insuring ample room for seven a All Studebaker Cars are equipped with Cord Tiresmanother Studebaker precedens “This is a Studebaker Na Za 1aHtt, MBIT Rese comicbooks.com