Life, 1920-05-20 · page 33 of 48
Life — May 20, 1920 — page 33: what you’re looking at
What you’re looking at
This is a 1920 Goodyear Cord Tires advertisement published in *Life* magazine. It features testimonial advertising rather than satire or cartooning. The page includes photographs of pneumatic truck tires and a truck hauling materials for the Kirchhoff Dam project near Fresno, California. A quote from J. W. Helwick, superintendent of transportation for San Joaquin Light & Power Corporation, endorses Goodyear tires for their superior hauling capacity and durability compared to solid tires. The text emphasizes how pneumatic tires have improved commercial transportation efficiency across diverse industries and terrain. The bottom half contains promotional copy about the tires' traction and cost-effectiveness, with an invitation for readers to request operating records from Goodyear's Akron, Ohio headquarters. There is no political satire or social commentary present—this is straightforward product marketing using early industrial photography and testimonials.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a 'E use pneumatic-tired trucks to haul construction materials, tools and food to 2,000 men build- ing the $10,000,000 Kirckhoff dam near Auberry, forty miles from here. Copsright 1920, by Th The pneumatics enable twice the hauling, and dependable service impossible to secure on solid tires. The toughness of the big Goodyear Cord Tires is pronounced, so that we expect to specify them in the future.— J. W. Helwick, Supt. of Transportation, San Joaquin Light & Power Corporation, Fresno, Cal. HE sum of such evidence, as that presented above, already measures a very great advance in diversified motor transportation effected with Goodyear Cord Tires on trucks. Serving hundreds of lines of trade and industry and ranging countless routes, urban and rural, dificult and smooth, these powerful pneumatics have quickened and stabilized hauling. In diversified duty, Goodyear Cord Tires are known to replace the jarring, uncertain action of solid tires with strategic sureness and smooth- Ness Out of a pioneering work, a work invested with vision and resourcefulness, have their virtues of traction, cushioning and spryness been made practical by the ruggedness of Goodyear Cord construction. To this construction, a product of that endeavor which protects our good name, businesses today credit multiple savings of men, trucks, time, fuel, oil, loads and roads. Actual operating and cost records, detailing the advantages of Goodyear Cord Tires on trucks and fleets, can be obtained by writing to The Goodyear Tire & Rubber Company, Akron, Ohio. dyear Tire & Rubber Co, woz Sy - S OOD, CORD TIRES EU ALES comicbooks.com