Life, 1920-05-20 · page 31 of 48
Life — May 20, 1920 — page 31: what you’re looking at
What you’re looking at
This page is **primarily a full-page advertisement** for Simmons beds, not political satire. It appears in *Life* magazine (page 951) and promotes the "Sheraton" metal bed model. The ad uses a common advertising strategy of the era: claiming health benefits. It argues that insomnia results from poor bed quality—specifically, that wooden or ordinary metal beds "rattle" and disturb sleep, while Simmons' "noiseless" metal beds promote "deep and sound sleep." The illustration at top shows a bedroom at night with a clock on the wall, establishing the sleep/insomnia theme. The text emphasizes the bed's "patented steel Noiseless Corner" and promotes Simmons' "Twin Beds" concept (separate beds for couples to prevent disturbing each other). There is **no political cartoon or satire here**—this is straightforward product marketing using pseudo-scientific health claims typical of early-20th-century advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The “SHERATON” No, 1967—in Twin Pair of Simmons’ new Square | Tubing—Seamless, smooth beautifully finished. sitely enameled in the ac- ted Decorative Colors, the Simmons patented steel Noiseless Corner Fasy rolling casters. vur choice of Twin Pair and Width. Specially pleasing Gin Pair. a ee Lack of Sleep may be the Fault of Your Bed HE normal healthy person should never have any trouble in sleeping soundly. Neither work nor worry can keep you awake night after night if your bed incites complete repose. If your bed is quiet, the very fatigue of the day will make your nerves relax. But it only takes the slight creak of a wooden bed, the rattle of an ordinary metal bed, to. startle the nerves, causing dreams and restlessness. o 8 8 You should know the Simmons Bed— The noiseless bed The bed duilt for sleep. Thousands of people will tell you that they never realized how deep and sound sleep can be, until they discarded wooden beds and ordi- nary metal beds for a Simmons Bed—noise- less, restful, sleep-inviting. Simmons Company are pioneer makers of Metal Beds built for sleep Makers of the wonderful Simmons Springs that really do invite the body to lie out flat, every muscle relaxed — Specialists, too, in Twin Beds—that fine principle of a separate bed for every one, so that one sleeper does not disturb the other, or communicate a cold or other ailment. o 8 6 Ask the leading dealer in your section about Simmons Steel Beds, Brass Beds, Children’s Cribs and Springs—the most popular sleeping equipment in his store. They cost little if any more than ordinary beds and springs. And when you are selecting your Simmons Beds with an eye to their appearaace in the room, you will see that Simmons has for the first time established Jeautiful and authorita- tise design in Metal Beds. Sleep is a big subject! Write us for the brochure, "What Leadin: Health Magazines Say About Separate Beds and Sound Sleep. SIMMONS COMPANY ELIZABETH ATLANTA KENOSHA SAN FRA’ MONTREAL (Executive Offices: Kenosha, Wis.) SIMMONS BEDS-2udt for Steep comicbooks.com