Life, 1920-05-13 · page 46 of 52
Life — May 13, 1920 — page 46: what you’re looking at
What you’re looking at
This page consists entirely of **vintage advertisements**, not political cartoons or satire. It contains four ads: 1. **Shawknit Hosiery** — markets men's socks, suggesting that wearing this brand signals refined taste to dealers and others who observe you 2. **The Hollenden Hotel** (Cleveland) — promotes upscale lodging for discriminating clientele planning social events 3. **Dunlop Vac Golf Balls** — features an endorsement from a "well-known successful amateur" golfer 4. **Arrow Collars** — asserts the brand maintains quality despite economic hardship ("difficult economic conditions"), emphasizing durability and style The page reflects early 20th-century consumer culture targeting middle and upper-class men through appeals to **status, taste, and respectability**. The repeated emphasis on "discrimination," "tone," and "quality" suggests these products signal social standing to observers. The reference to economic conditions hints this was published during or after a recession, when manufacturers stressed value despite inflation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HQSIERY -forMEN The dealer knows, when you say Shawknit hosiery to him, that you know. IF you watch closely you can see yourself classified, SHAW STOCKING CO. Lowell. Alass. “In Cleveland— It’s The Hollenden” —and particularly so when some social affair is planned with the definite idea of surrounding it with tone. Both locally and nationally, The Hollenden is known as catering to discriminating tastes. THE HOLLENDEN CLEVELAND RATES with Bath Single . . . . $2.50 to $6.00 Double . $4.50 to $7.00 Twin Beds $6.00 to $8.00 WELL known successful amateur writes: “L always come cole old Dunlop. about the best ball m eat DUNLOP VAC GOLF BALLS Nos. 29 & 31 $1.00 each plas 10¢. War Tex DUNLOP AMERICA, Led. 1808 Broadway, New York CO LLARS hip. and in style the makers of s have yielded nothing to the ed economic conditions. ‘They ate produc- ing teday an Arrow Collar that is as good as it has ever been, if not better. Cluett, Peabody &F Co. Inc. Troy N.Y Makers of Arrow Shirts and Gotham Underwear comicbooks.com