Life, 1920-05-13 · page 44 of 52
Life — May 13, 1920 — page 44: what you’re looking at
What you’re looking at
This page is primarily **advertising with some editorial content** — not a political cartoon. The main visual is a photograph of three young women at a beach or waterside, used to advertise Canthrox Shampoo. The editorial section titled "The Next-to-Reading Matter" is a short satirical piece about magazine publishing. It depicts a fictional exchange between a magazine editor and a romance writer. The editor pressures the author to write stories that serve advertisers' interests rather than artistic merit, comparing this commercialism unfavorably to the ethical standards of figures like Vanderbilt. The writer protests that romance stories shouldn't be tailored to advertising needs. **The satire's point**: Early 20th-century magazine editors were increasingly beholden to advertisers (like the shampoo and soap ads surrounding this text), compromising editorial integrity. The piece critiques this commercialization of literature — though ironically, the critique appears amid the very advertisements it mocks.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
soft, careful girls agree that the most easily used and effective hair cleanser is— CANTHROX SHAMPOO which gives such massy fluffiness that the hair appears much heavier than it really is, while each strand is left with a silky brightness and softness that makes doing up the hair a pleasure. It is so easy to use and so effective that it has been for years the favorite of all who want to bring out the natural beauty of their hair. Canthrox, the hair beautifying shampoo, rapidly softens and entirely removes all dandruff, excess oil and dirt. For Sale at All Druggists’ It costs about three (3) cents a shampoo. No good hair wash costs less; none is more easily used. A few minutes is all that is needed for your complete shampoo, Free Trial Offer—to show the merits of Canthrox and to prove that it is in all ways the most effective hair wash, we send one perfect shampoo free to any address upon receipt of two cents for postage. H. S. PETERSON & CO., Dept. 126, 214 W. Kinzie St., Chicago, Ill. A T summer camp or town house, whether the water is hard or Cuticura Soap —Is Ideal for — ‘The eee Forsampies Books Received Peter Jameson, by Gilbert Frankau. (Al fred A. Knopf.) irl from Four Corners, by Rebecca cr. (Henry Holt & Co.) Rust and Gold, by Edith er & Bros.) Gateway, by Jennie Irene Mix (Henry Holt & Co.) Two Bubbles, by John Temple Graves, Jr (The Partiamen Ret y J. Ramsay Macdonald. ( doors ond In, by Joshua F. Crowell ™ (Four Seas Compa Go to your mirror now and examine your skin closely. If you have Blackheads, Acne, Pimples, Enlarged Pores, Oily or Shiny Skin, write for free booklet, ‘“A Clear-Tone Skin,”* Iewill tell you how to perfect your complexion, GIVENS CHEMICAL CO. 387 Chemical Bidg. Kansas City, Moy Life, by George Middleton. (Henry Holt & Co.) The Romantic Woman, by Mary Borden. (Alfred A. Knopf.) Now Jt Can Be Told, by Philip Gibbs. (Harper & Bros.) Paddie, by Emily Dudley’ Wright. (The Stratford Company.) The Next- -to-Reading Matter Ao of Letters HE magazine baron, from the hard adver and still finding the softly torial chair a novelty, welcc tributor to a seat : . own and thus addressed 1 “With a few alterations it into quite an accord \ the times, your story will do. pioncer in a movement that is bound revolutionize periodical Jit wish your romance te future serial fiction. I ten with an eye single ti without due regard for terests of this great which, as you probably | acquired by a corporati sound, conservative busir rejoined the cannot serve your busi ter than by pleasing the rcadir “Tam afraid,” said the editor, you are as far behind your tin Vanderbilt was ahead of his wh the simple words, ‘The 1 he sounded the keynote in which the public has ghts that ¢ white man is bound to respect. You m pay no more heed to it than if striking brakeman or the i al whose immortal 1 dends must he the motto of this pre It is up to you to write tisers.” “But how write a love story that © a special appeal to. advertis dl the man of letters. “Nothing simpler,” replied the “WHITING “ADAMS & BRUSHES 4 Createvarnished surfaces smooth and brilliant as plate glass mir- rors, They leave no spots, ridges or imperfections, and never sheda hair. Send for Ilustrated Literature JOHN L.WHITING- 5.3. ADAMS CO. Boston, U.S.A. Brush Manufacturers for Over 109 Years and the Largest in the World comicbooks.com