Life, 1920-05-13 · page 39 of 52
Life — May 13, 1920 — page 39: what you’re looking at
What you’re looking at
The page promotes **Equinox Mountain Spring, Inc.**, a beverage company based in Manchester, Vermont. It advertises three products: Gordon Dry Ginger Ale, Equinox Sarsaparilla ("A Healthful Beverage for Children"), and Equinox Sparkling Water. The ad emphasizes the purity of the spring water source (flowing at 42° in summer) and positions these as premium, non-commercial products for discriminating consumers willing to pay higher prices. Three product bottles are displayed centrally, with a photograph of the Equinox Spa and Pavilion building above. Pricing is listed ($3.50-$3.30 per case for 12.5-ounce bottles), along with delivery terms. The company address is 101 Park Avenue, New York. This represents typical early-20th-century advertising strategy: marketing mineral spring beverages as health tonics with emphasis on natural purity and exclusivity rather than mass-market appeal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EQUINOX | me, Sot 3 EQUINOX PRODUCTS “Jee woe = PRODUCTS GORDON ip re : Vai RY SEAS «| SARSAPARILLA DRY 2 _f i ¢ eit = \ Healthful Beverage GINGER ALE - . > = Oa for Children Equinox Spa and Pavilion Manchester, Vermont Here the water from “Equinox Spring,” high in the mountains, flows through the fountain at a temperature of about 42’ in summer. Pure Spring Water is the basis of the best Ginger Ale and Sarsa- parilla known in the United States. The Bottling Plant and its acces- sories are in harmony withaboveillustration. The thousands who are very particular as to the water they drink should be equally particular as to Ginger Ale and other aer- ated beverages. Equinox products are not “ opts commercial”’ standard, but distinctive ‘for those who desire the best of everything and who can afford to pay a fair price for an article which is not found where quantity governs. E : rm i 9 < Ginger Ale $3.50 per case a i EQ OTNOX Sarsaparilla” 3.60 Saeed <paRitiNG WATE? Sparkling Water 3.30 LL : SAPARI i | Sea All quotations delivered at resi- dence, east of Mississippi River; : Breakage refunded. “ ‘“ Uniformly in 12! ounce bottles; 24 in case The company will deliver through dealers, or directly, as advisable. covrenamve peen Address direcily: Equinox Mountain Spring, Inc. MANCEESTER . 101 Park Avenue, New York comicbooks.com