Life — May 6, 1920 — page 55: what you’re looking at

What you’re looking at

This is primarily a **Coca-Cola advertisement** rather than political satire. The image shows a large illuminated billboard advertising "Drink Coca-Cola: Delicious and Refreshing" positioned above a busy urban street scene with a pharmacy storefront below. The scene depicts early 20th-century city life—pedestrians, vehicles, and commercial activity beneath towering buildings and a church spire. The advertisement emphasizes Coca-Cola's accessibility in everyday American commerce, specifically visible above a pharmacy (where soft drinks were commonly sold). There is **no apparent political satire or caricature**. This appears to be a straightforward commercial illustration celebrating modern advertising and urban consumer culture, typical of *Life* magazine's content during the advertising era.