Life — May 6, 1920 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **primarily a commercial advertisement**, not political satire. It promotes "La Creole" hair products—a hair dressing and shampoo line marketed to women concerned about graying, fading, or unhealthy hair. The small illustration at top shows two elegantly dressed women at what appears to be the Old French Opera House in New Orleans, establishing a glamorous, sophisticated cultural setting to market the products. The advertisement emphasizes that La Creole preparations can restore youthful appearance and maintain hair health through regular application. It includes testimonials about the product's endorsement by the American Medical Association and offers a coupon for an instructional booklet on hair care. This reflects early-20th-century beauty marketing targeting women concerned with maintaining youth and appearance—a common commercial advertising strategy of the era.