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Life, 1920-05-06 · page 3 of 56

Life — May 6, 1920 — page 3: what you’re looking at

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Life — May 6, 1920 — page 3: Life, 1920-05-06

What you’re looking at

This is **primarily a commercial advertisement**, not political satire. It promotes "La Creole" hair products—a hair dressing and shampoo line marketed to women concerned about graying, fading, or unhealthy hair. The small illustration at top shows two elegantly dressed women at what appears to be the Old French Opera House in New Orleans, establishing a glamorous, sophisticated cultural setting to market the products. The advertisement emphasizes that La Creole preparations can restore youthful appearance and maintain hair health through regular application. It includes testimonials about the product's endorsement by the American Medical Association and offers a coupon for an instructional booklet on hair care. This reflects early-20th-century beauty marketing targeting women concerned with maintaining youth and appearance—a common commercial advertising strategy of the era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

inch Opera House in New Orleans (rect debutantes announced their format de n society byeppearing at the opera's brilliant opening night. The Creolesare ef pure French and Spanish descent and have always maintained this custom brought by their ancestors from the royal courts of France and Spain, You, too, can have beautiful hair “La Creole” preparations keep hair young and beautiful Don't tolerate the handicap of gray hair A CREOLE” Hair Dressing is a treatment for the gradual restora- tion of the dark natural color and beauty to hair that has grown gray, gray-streaked or faded. It must not be confused with common dyes. It works no sudden changes. F to six weeks’ treatment is re- quired to restore the natural color— lightest brown to deepest black— whatever the natural shade was. Then an occasional application preserves the color permanently. “La Creole” makes hair soft and lovely. It cannot give a dyed look, nor stain the scalp and there is noth- ing to wash or rub off. Refinement approves the use of “La Creole.” Guar- anteed to bring back hair’s color— or money refunded. Price per bottle, $1 Send coupon for interesting booklet, “La Creole—Hair Beautiful.” Shows style of hair Simple rules for lovely hair HE regular application, two or three times a week, of “La Creole” Hair Tonic will promote the vigorous, healthy condition of hair and scalp which is essential for beautiful hair. Euresol, the principal ingredient of “La Creole” Hair Tonic, possesses dis- tinguishedendorsement. Itisrecognized by the Council of the American Medical Asso- ciation for its value in the treatment of dandruff and scalp conditions. Authori- ties approve the use of “La Creole.” Rub “La Creole” into the scalp with a rotary motion of the balls of the fin- gers. Scalp circulation is stimulated, the hair roots supplied with needed nourishment, dandruff eliminated. A lustrous, beautiful growth of hair re- sults. Price per bottle, 75¢ dress best suited for each type. All “La Creole” preparations are noted for their excellence. If your dealer can't supply you, send his name and address; we will see that you are supplied. LA CREOLE LABORATORIES, 258 Tenth Street, Memphis, Tenn. Use this better shampoo T regular intervals or two weeks, the washed thoroughly with “La Creol Liquid Shampoo. You will instantly notice its distinctive benefits due to its mentholized cocoanut oil base, an absolutely different formula from all others. The stimulating, cleansing delight of “La Creole” Shampoo is unique. It keeps glands and open and glowing with vigorous health. It pre- serves the fine hair oils which make the hair soft, lustrous and beautiful. It puts ir and scalp in ideal condition. After its use added benefits result fro the unfailing application of “La Creole Hair Tonic. Follow these rules faith- fully and notice the new beauty and vigor of your hair, “La Creole” Liquid Shampoo, Price per bottle, 50c , every ten days hair should be pores i La Creole Laboratories, 258 Tenth St., Memphis, Tenn, tease send booklet, Beauuf teaching the coming each Individual. Name Street City. comicbooks.com