Life — May 6, 1920 — page 10: what you’re looking at

What you’re looking at

# W.L. Douglas Shoe Advertisement This page is primarily a **large advertisement for W.L. Douglas shoes**, featuring a portrait of the company's founder in the center. The ad emphasizes direct factory-to-consumer sales, claiming this eliminates middlemen's profits and allows competitive pricing ($7-$10 shoes). The advertisement highlights the shoes' quality, durability, and value proposition—key selling points for early 20th-century consumers concerned about getting fair value. The circular vignettes show factory workers and shoe-making processes, reassuring buyers about production standards. The page includes secondary ads for **Waterman's Ideal Fountain Pens** and masonic books, plus a brief article titled "A Boomerang Club" discussing American literature, unrelated to the shoe advertisement.