Life — May 6, 1920 — page 10: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

$720 $g,00 $920 & 51029 SHOES HOLDS ITS SHAPE” $5.50 W. L. Douglas shoes are sold in 107 of our own stores direct from factory to the wearer. All middlemen’s profits are eliminated. W. L. Douglas $9.00 and $10.00 shoes are absolutely the best shoe values for the money in this country. W. L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in style, comfort and service that can be produced for the price. Stazeing the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. W. L. Douglas name on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. Into every pair go the results of sixty-seven years experience in making shoes, dating back to the time when W. L. Douglas was a lad of seven, pegging shoes. Tt quality of W. L. Douglas product is guar- anteed by more than 40 years experience in making fine shoes, The smart styles are the leaders in the fashion centersof America. They are made in a well-equipped factory at Brock- ton, Mass., by the highest paid, skilled shoe- makers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. W. L. Douglas shoes are for sale by over 9000 shoe dealers besides our own stores. If your local dealer cannot supply you, take no other make. Order direct fromthe factory. Send for booklet telling how to order shoes by mail, postage free. ~ CAUTION. — Insist upon having W. L. Douglas &, ‘SHOE COMPANY, it has been changed or mutilated, eistacee. T nais. shoes. The name an the sole. If i BEWARE OF FRAUD, President W. L. DOUGLAS price is plainly stamped on =) A Boomerang Blurb ELF-PRAISE goes little ways, and a blurb is never a long-distance record-breaker. Nevertheless and not- withstanding, a blurb ought not to he irritating ; it less it is fascinating. forth by one of the oldest and best of American ails of its purpose un A Dlurb just put publishing houses — struck one reader as unalluring, not to say annoying. serted that in a forthcoming story an American authoress has “written the first contemporary American novel that, in its handling of the vital issues of to-day, will bear comparison with the work of H. G. Wells and the best of the British novelists.” This official declaration as- younger Asize: to fit every hand writing requirement 72 Sind for 2 Complete ‘Catalogue gf MASONIC BOOks Jewelry and Good REDDING & Co, Publishers apd Masutart 200 Fifth Avenue, New Yeu Dept. L. Well, well, well HOG man 4g in search of his own soul, beer Since when Wells, a middle-aged stick hy which the’ merit of Ameri story-tellers may be mes when have even the best of the British novelists become eur American writer: Wells is striving always to Intely a late; and. as-a re Is certain to he out-of-date al mediately lf this new y has no other quality ting with “the vital is ito can have ne permancne it will sink speedily into the bhvion ef the back number Threescore years ago and te scored the writers of his day, whe Suit cach whisper and motion To what will be thought of it « ocean.” \nd more than a score of years ago Mr. Henry Cabot Lodge characterized this attitude as colonialism,” the un- due deference to the standards of our kin across the sea, a renunciation of our literary independence ty lonialism lias been less in evidence in the past few years, and it is sail to see a blurb. All the same, the new novel this tra- duced by the blurbist may be a it rearing its grisly head in pretty Kood book, even if it does “hear com- parison with the work of H, G. Wells aud the best of the younger Br novelists.” ‘Type and Point L.E Weterman Company NewYork: Boston -Chicago - San Francisco | comicbooks.com