Life, 1920-04-29 · page 6 of 40
Life — April 29, 1920 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising content**, not satire or editorial cartoon. It's a paid advertisement for White Trucks (The White Company, Cleveland), presented in the style of a magazine article. The image shows a White truck beneath an archway, symbolizing reliability and durability. The text emphasizes White Trucks' dominance in commercial transportation—over 5,000 in use nationwide for business, farming, mining, and national parks. The advertisement highlights practical selling points: steady operation on all schedules, low operating costs, and high mileage records (100,000-300,000 miles cited). It includes a list of 50 companies operating White truck fleets. There is no political satire here—this is straightforward commercial advertising dressed in the editorial language typical of 1920s-era corporate promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FIRST ia Motor Transport ORE than 5000 White Trucks are used by concerns whose sole busi- ness is motor truck transportation. They are operated on established routes— express, freight, passenger—in every part of the country. In many cities White Trucks are the backbone of the largest motor transport fleets. To farms and villages, to mining and lumber camps and oil fields, White Trucks bring rapid transit and quick communication. In our great National Parks they are the standard equipment for passenger and freight service. In this service, the mettle of a truck shows unmistakably. Steady operation on exacting schedules, over all kinds of roads in all kinds of weather, is an acid test of endurance. The trucks’ earning power is the only source of income. Every cent of operating cost is a direct charge against profits. None but the best trucks can do the work; only the most economical can pay. Owners in this field emphasize the ‘‘on time” dependability of White Trucks under all conditions, and their low cost of operation year after year. Mileage records are frequent, citing 100,000 to 300,000 miles, the trucks still doing a full day’s work. White Trucks go on working and earning long after the investment has been charged off the books. They “do the most work for the least money.’ The following are some of the representative concerns who operate large White fleets in motor transport service. These fifty companies own a total of more than 1500 White Trucks Kennicott-Patterson Transfer Co. all Co. Akron Storage & C Anchor Cartage Co Baltimore Transit Co. Black & White and Town Taxis Canton Storage & Transfer Co. Cleveland-Akron Bus Line Co. Cleveland Transfer Co. Club Cab Corporation Columbus Transfer Co. Emerick Motor 1 P. Reardon, ‘ransportation Co. Miller Transfer Co. ” Mollenauer & Brother Motor Terminals Co. Municipal Railway Omaha Taxicab Co. Frank Parmele Co. Peninsula Rapid Transit Co. Pikes Peak Auto Co. Progressive Transfer Co. Pullman Taxicab Service Co. Quaker City Cab Co. Salt Lake Transportation Co. San Francisco Drayage Co. Dennis Sheen Transfer Co. & Tacoma Transit Co. Terminal Taxicab Co. Twin City Motor Bus Co, Union Transfer Co. White Bus Line, Inc. White Star Auto Line White Taxicab Co. White Transit Co., Inc. Western Auto Stage Co. Yellowstone Park Transp. Co. Yosemite National Park Co, c. Gincier Park Transportation Co, Rocky Mountain Parks Transp. Co. Zumstein Taxicab Co. THE WHITE COMPANY, Cleveland comicbooks.com