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Life, 1920-04-29 · page 37 of 40

Life — April 29, 1920 — page 37: what you’re looking at

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Life — April 29, 1920 — page 37: Life, 1920-04-29

What you’re looking at

This page is primarily **advertising**, dominated by a large W. L. Douglas shoe advertisement occupying the center and lower portion. The upper left contains the conclusion of an article titled "Beyond the Beyond" (continued from page 802), which appears to be satirical commentary on afterlife beliefs. It references famous historical figures—Napoleon, Shakespeare, Machiavelli, Julius Caesar—imagined wearing different clothing styles in the afterlife, suggesting contemporary vanity concerns persist even after death. The humor derives from treating the afterlife as mundane and subject to fashion conventions. Below that is a brief article titled "Powder in Shoes as Well as Guns," discussing the U.S. Army's adoption of foot powder (Allen's Foot-Ease) for soldiers at Fort Wayne, with humorous commentary on foot comfort. The W. L. Douglas shoe ad emphasizes direct factory-to-consumer sales, eliminating middlemen and claiming superior value. A small sidebar advertisement for Scribner's Magazine appears in the lower right. The page reflects early 20th-century concerns: consumer economics, military preparedness, and satirical treatment of spiritualism.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

tinued from page 802) ry with him and forgot to split He says he doesn’t mind, re both excellent ways of com- n, Jake, but I like to use the rd to help out old John Ouija, He is here, and he is well He is a great tor | Sophie to put a little furniture oil 1. It sticks badly, and push- Marija around on it gets me all on her t Yours helpfully, Ammxose. HES don’t make the man, Jake, they make the spirit. I told Ce her ¢ you about the Spirit Robe you have to wear a/ter you have passed from the Earth Condition, as they say. After a while you don't wear it any more, I don’t mean th 2 go around like a Doré engrav- 1 you are permitted to suit your taste in clothing. You have no idea how fond the an- re of present-day dress. They hold their Influence on the . they must keep up-to-date. ass into Oblivion, as they cients feel th Eart Either that or say. Consequently, Machiavelli goes abou! in a cutaway and silk hat, trying to lo. much as possible like President Vils Washington and Julius Cxsar bot 1 Browne belts, which wor ies the Life out of Napoleon. i You see. Jake, Napoleon is accustomed to suspenders, and he hates to change, Shakespeare's del are fancy shoes and loud vests. He wears his derby over his left eye and smokes cigars incessant- ly—since General Grant showed him how Between you and me. Jake, I think Shakespeare is jealous of George M. Co: take Socrates. Socrates has an fing knickerbockers that he tinued on page 810) Powder in Shoes As Well as Guns Feot-Ease to be Added to Equipment of Hospital Corps at Fort Wayne. above heading the Detroit Free « other things, says: The theory iers whose feet are in good condition urther and faster than soldiers who 1 bunions incased in rawhide.” fanual advises men in =Ease in their shoes each Under the Press, a There is no foot comforter equal to Allen's ot= | . the antiseptic, healing powder to be the shoes and sprinkled in the foot- ot, tired, aching, perspiring, smarting, er feet, corns, bunions, blisters or at wouldn't you give to be relieved fone day's pain of your corns and bunions? ite is relief for day. You won't realize ss until you have tried Allen’s Foot=Ease your- li You simply forget all about your feet, they Kemade so comfortable. Ask your druggist to- by for a package of ALLEN’S FOOT=EASE. service that can be produced for the price. Stamping the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. W. L. Douglas name on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. Into every pair go the results of sixty-seven years experience in making shoes, dating back to the time when W. L. Douglas was a lad of seven, pegging shoes. besides our own stores, you, take oth for booklet tell ATOLDS. $920 & W. L. Douglas shoes are sold in 107 of our own stores direct from factory to the wearer. All middlemen’s profits are eliminated. W. L. Douglas $9.00 and $10.00 shoes are absolutely the best shoe values for the money in this country. W. L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in style, comfort and W. L. Douglas shoes are for sale by over 9000 shoe dealers If your local dealer cannot supply ermake. Order direct from the factory. z how to order shoes by mail, post CAUTION. — Insist upon having W. L. Douglas shoes. The name and price is plainly stamped on the sole. If it has been changed or mutilated, BEWARE OF FRAUD. ITS SHAPE” St 02° SHOES Tt quality of W. L. Douglas product is guar- anteed by more than 40 years experience in making fine shoes. The smart styles are the leaders in the fashion centersof America. They are made in a well-equipped factory at Brock- ton, Mass., by the highest paid, skilled shoe- makers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. Send free. Presidest W. L, DOUGLAS SHOE COMPANY, 147 SPARK STREET, BROCKTON - - MASS. MiG, Lady Spook MAVEN'T 1 TOLD You TIME AND AGAIN, WILLIE JONES, TO KEEP YOUR FINGERS OFF OF THOSE OUIJA BOARDS? Help! FIRST AID TO THE PURCHASER. If it is for HER what to send If it is for YOU—and you cannot find it If it is for the youngster—who has everything you can think of SHIFT THE TROUBLE AND THE FUSSING Miss Walton of SCRIBNER'S MAGA- ZINE FIFTH AVENU ION ren- ders first aid. Write her what you want -She will get it for you—No charge for her services. 597 Fifth Avenue, New . York Look for the Fifth Avenue Section in Scribner's Magazine each month, and you don’t know comicbooks.com