Life, 1920-04-29 · page 33 of 40
Life — April 29, 1920 — page 33: what you’re looking at
What you’re looking at
This page consists primarily of **two advertisements and contest rules**, not political satire. The left column announces **Life's Title Contest** (deadline May 3, 1920), inviting readers to submit clever captions for an illustration on page 800. The rules specify entries must be 25 words or fewer, original or quoted (with attribution), and submitted with name and address. The right side is a **Pall Mall cigarettes advertisement** featuring the tagline "They Are Good Taste." The ad uses a botanical metaphor—comparing the top three leaves of tobacco plants to the "topmost blossom on the rose bush"—to justify why only premium leaves are used. This appeals to quality-conscious consumers. A small advertisement at bottom left promotes **copper stills** for distilling water, likely alluding to Prohibition (which began in 1920), though the ad euphemistically mentions "drinking purposes." The page reflects early 1920s consumer culture and marketing strategies rather than containing political commentary or recognizable caricatures.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE'S Title Contest (See picture on page 800) CONDITIONS advised to read these con- we and to conform to them cacty. cannot undertake to enter nn correspondence of to reply to inquiries. By “best” is understood that title stich most cleverly and. briefly de- gqibes the situation shown in the pic- tare. No title submitted shall consist of nore than twenty-five words. Hyphen- ated words will he counted as one. Contestants may send in more than ooe answe' each one must be on a separate sheet, with name and ad- dress plainly written. The contest is open to everybody. In case of any dispute as to the status of a winning contestant under these conditions, the Editors of Lire will be te sole judges. But a liberal interpre- ¢ placed on the conditions. st is open now. It will 1 on Monday, May 3, 1920, manuscripts received on that date after that hour being considered. All manuscripts should be addressed tothe Contest Editor of Lire, 17 West Thitty-first Street, New York. E1 velopes addressed in any other way sidered. Envelopes must thing but the competing title name and address of the der, plainly written, all on the same sheet, If you have anything else to sy to Lire, send it in a separate letter. The Editors will not be responsible for the loss of manuscripts. Contestants we advised to keep duplicate copies. No manuscripts will be returned. Titles may be original or may be 4 quotation from some well-known aathor, but in this case the source must be accurately given. Itis not necessary to be a subscriber contestant. In case of ties the full amount of will be given to each tying award will be announced s possible after the close of Of this due notice will be . Checks will be sent simultane- the announcement of the The carlicr you send your title the better, In previous contests many ar- ted too late. STILLS STILLS, made entirely of heavy copper, one or apacity, priced $25 00 and $40,00 respectively, paid by express or parcel post the same day we Ideal for distilling water for automobile : ! uses, and drinking purposes. &CO., Dept. N, Farum Bld., Omaha, Nebr. only the top 3 leaves ? @ Because the top 3 leaves of the tobacco plant, like the topmost blossom on the rose bush, are most fra- grant and richly nourished. Conveniently packed in boxes of 10, 50 and 100 for Club, Home and Office. Plain or Cork. PALL MALL FAMOUS CIGARETTES One shilling three pence in London comicbooks.com