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Life, 1920-04-22 · page 36 of 44

Life — April 22, 1920 — page 36: what you’re looking at

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Life — April 22, 1920 — page 36: Life, 1920-04-22

What you’re looking at

This page is primarily **advertising**, not political satire. The dominant content is a large W. L. Douglas shoe advertisement featuring the company founder's portrait surrounded by vignettes of shoe manufacturing and use. The Douglas ad emphasizes **direct-to-consumer sales** ("factory to the wearer"), eliminating middlemen profits—a progressive business model for the era. The advertisement stresses affordability, quality, and fair pricing standardized nationwide. The smaller advertisements include horseshoe nails and fountain pen ink—practical goods typical of early 20th-century Life magazine. The page's upper and lower sections contain book reviews unrelated to satire or politics, discussing war-related literature and poetry anthologies. **There is no political cartoon or satirical content visible on this page.** It represents Life magazine's mixed format of advertising and literary content from this period, likely circa 1915-1920s based on the typography and product types.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

© UPON TO DO WHEN THERE WERE NO SHOES TO TO LEAD THE O19 PLOUGH monse ‘HOLDS ITS SHAPE” $9220 & 31022 SHOES W. L. Douglas shoes are sold in 107 of our own stores direct from factory to the wearer. All middlemen’s profits are eliminated. W. L. Douglas $9.00 and $10.00 shoes are absolutely the best shoe values for the money in this country. W. L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in style, comfort and service that can be produced for the price. Stamping the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. W. L. Douglas name on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. Into every pair go the results of sixty-seven years experience in making shoes, dating back to the time when W. L. Douglas was a lad of seven, pegging shoes. BEWARE OF FRAUD, Tr quality of W. L. Douglas product is guar- anteed by more than 40 years experience in making fine shoes. The smart styles are the leaders in the fashion centersof America. They are made in a well-equipped factory at Brock- ton, Mass., by the highest paid, skilled shoe- makers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. W. L. Douglas shoes are for sale by over 9000 shoc dealers besides our own stores. If your local dealer cannot supply you, take no other make. Order direct from the factory, Send for booklet telling how to order shocs by mail, postage free. CAUTION. — Insist upon having W. L. Douglas shoes. The name and price is plainly stamped on the sole. If it has been changed or mutilated, G, Presidect W. L, DOUGLAS 4 SHOE COMPANY. 147 SPARK STREET, BROCKTON - - Mads, The Latest Books (Continued from page 754) fourteen years in the Austrian diplo- matic service. On the basis of what he learned then, supplementing what the world knows, he concludes that for many years central Europe endeavored to bring on a general war in order to despoil Russia and defeat pan-S pirations, The book will interest special- ists in European history and politics. Days of Glory: The Sketch Book of a Veteran Correspondent at the Front, by Frederic Villiers. (George H. Doran Company.) Fifty drawings of scenes on or near the western front, with explanatory text for each. Beau- Best for General ‘Use As Well L. E. Waterman Co. 191 Broadway ~*~ —¥ New York WHEN HORSE NAILS under consideration why take ch Wat wanted wa na ich eal iidthe “See athone and abroad, Denand “The Cont Waog well” and take po chances. THE CAPEWELL HORSE NAIL Co., Harticrd tifully printed, the book deserves af close inspection and careful consider, tion of everyone who w more permanent pictor the war. The Great Modern | An Anthology, by Edw (Boni & Liveright.) \ chosen twenty-eight twenty-seven English at appearing twice). In estima of this kind, it must al in mind that a free choice denied the compiler by son copyrights in a jealo presence in the book of a sample Caradoc s—a laps one two other selections— ed reading in it possible only for 2 or perhaps for children who rea Old Testament in unexpurgated But there are some ver Hardy’s “The Three S$ Sir Frederick Wedmore’s for example. The univer: struck once, at any rate, in the clusion of Stevenson's story of “A Lodging for the Nig Barrie, Fiona Macleod, Hewle ler-Couch, W. H. Hudson Burke and Cunninghame G: some of the writers represented. Grant M. Overt “VY/E used to buy flour by the Now we're lucky scrape enough money togeth time to buy a small ba; “Yes; and the first tl we'll be buying our shoes one a instead of a pa FOUNTAIN PEN INK alermay: Ideal Is comicbooks.com