Life, 1920-04-22 · page 33 of 44
Life — April 22, 1920 — page 33: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward **advertisement** for Goodyear Cord Tires, published in 1929. The page features testimonial advertising common to the era: photographs of an excavation truck in operation, plus quoted praise from J.F. Powers, a motor truck foreman in Richmond, Virginia. The text makes product claims comparing pneumatic (air-filled) Goodyear Cord Tires favorably against solid tires—asserting they handle more loads, use less fuel, depreciate slower, and outlast competitors despite rough conditions. The rhetorical strategy emphasizes industrial utility and cost-effectiveness. There is no political satire, caricature, or joke. Life magazine apparently carried such advertisements alongside its editorial content during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SA te Ke gOEERE ey " Copstight 1929, by The Goodyear Tire & Rubber Co, ce IHE truck on Goodyear Cord Tires makes more trips, hauls more yardage out of excavation than any solid-tired unit, although limited by a hand dump body—uses less gasoline—depreciates much more slowly than solid-tired trucks one-half its age—and despite rocks, cinders, scrap iron, splinters, nails, and hoops, the Goodyear Cord Tires are outlasting solid tires in this work."—J. F. Powers. Motor Truck Foreman, George, Hankins & George, Excavating Contractors, Richmond, Virginia ITH the multiplying evidence of the prowess cf Goodyear Cord Tires on trucks comes testimony, such as that given here, describing how pneumatic performance reduces truck toil otherwise extremely severe on solid tires. Justas light delivery systems are improved with the competent Goodyear Cord Tires, so is the ordeal of many a heavy, grinding haul mastered with their grip, cushioning and mobility. In urgent industrial transportation this supple cord tire thus is duplicating the profound effect of pneumatics on the earliest passenger cars; it is increasing motor on utility while protecting driver, mechanism, load and ro The whole operating efficiency of the perfected pneu- matic truck tire has its body and life in the tenacious Goodyear Cord construction developed out of long pioneering work and that extensive care which protects our good name. The hauling history written on American highways by Goodyear freighting fleets and pas: with Goodyear Cord Tires, now is reduced to a simple cost analysis charting the way for other truck users. nger busses, shod This data, plus that supplied by leading transportation managers comparing pneumatic and solid truck tires, can be obtained by writing to The Goodyear Tire & Rubber Company, Akron, Ohio. SOCDPE YEAR CORD TIRES comicbooks.com