Life, 1920-04-22 · page 3 of 44
Life — April 22, 1920 — page 3: what you’re looking at
What you’re looking at
This page is **primarily advertising, not satire or political commentary**. It promotes the Eveready Daylo flashlight, made by American Ever Ready Works in Long Island City, New York. The advertisement uses a dramatic illustration of someone using a flashlight in a dark closet to appeal to safety concerns. The copy emphasizes the Daylo's reliability and safety—it won't cause fires like matches or candles—making it useful for household emergencies like finding items in dark spaces or showing unexpected visitors a step. The ad highlights the product's "long-lived Tungsten Battery" and mentions a coming "$10,000 Cash Prize Contest." There is no political cartoon or satire present; this is straightforward consumer product marketing typical of 1920s-era Life magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
lakers of the mous Eveready Storage Battery uaranteed 114 (ears, Let a DAYLO find it When you must delve in the depths of the dark hall closet, or rummage around the dim store- room, @ Daylo will help you to find what you're after. It saves many a skinned knuckle and painful sliver so easily acquired groping in the dark. And it is absolutely safe among the most inflam- mable articles; paper, packing, clothing or lace cannot take fire froma Daylo. A match, candle or other flame light is extremely dangerous. ast) "How Many Uses for DAYLO in the Home? A Daylo is more than a toy, and more than a guard against accidents. It is a real comfort-maker. Its ready, brilliant beam of condensed daylight adds to your daily—and nightly—comfort, pleasure and happiness. For instance, in such ways as —Seeing if the garage is locked —Putting in a new electric light —Cleaning the inside of the ice box fuse —Finding that elusive collar button —Showing callers that unexpected —Rescuing pussy from the coal bin step Get a Daylo. Have a regular place to keep it; see that it is always “loaded” with an Eveready Tungsten Battery; and use it to save you, your steps and your time around the house. Coming: $10,000 Cash Prize Contest. Ask your dealer for particulars. AMERICAN EVER READY WORKS National Carbon Co., Inc., $20 Francheo, Calif, Canadian National Carbon Company, Limited, Toronto, Ont. comicbooks.com