Life — April 22, 1920 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **primarily advertising, not satire or political commentary**. It promotes the Eveready Daylo flashlight, made by American Ever Ready Works in Long Island City, New York. The advertisement uses a dramatic illustration of someone using a flashlight in a dark closet to appeal to safety concerns. The copy emphasizes the Daylo's reliability and safety—it won't cause fires like matches or candles—making it useful for household emergencies like finding items in dark spaces or showing unexpected visitors a step. The ad highlights the product's "long-lived Tungsten Battery" and mentions a coming "$10,000 Cash Prize Contest." There is no political cartoon or satire present; this is straightforward consumer product marketing typical of 1920s-era Life magazine advertising.