Life, 1920-04-15 · page 43 of 44
Life — April 15, 1920 — page 43: what you’re looking at
What you’re looking at
This is a **Heinz Vinegars advertisement**, not political satire. The page features a vintage ad from *Life* magazine showing a woman in an apron preparing a salad. The ad uses conventional early-20th-century marketing rhetoric, emphasizing that quality vinegar is essential to salad-making. The copywriting employs the slogan "Every drop awakens flavor" and highlights that Heinz vinegars are aged in wood for at least a year, available in three varieties (Malt, Cider, White). The ad also promotes Heinz Imported Olive Oil from Spain, positioning it as a complementary product for dressing. There is no cartoon, political commentary, or satire present—this is straightforward product advertising typical of *Life* magazine's commercial content from this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Vinegars A SALAD is as good s its dressing. All its tempting freshness can be dulled by a vinegar carelessly chosen. Those who use Heinz Vinegars find it literally true that Every drop awakens flavor. Made of selected ingredients and aged in wood for at least a year, Heinz Vinegars—Malt, Cider or White—become an important factor in salad making. HEINZ IMPporRTED OLIVE OIL, made in Spain under Heinz super- vision, adds the perfecting rich- ness to the salad dressing. PURE MALT VINEGAR out Quaat comicbooks.com