Life, 1920-04-15 · page 36 of 44
Life — April 15, 1920 — page 36: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, dominated by a large W.L. Douglas shoe advertisement featuring a portrait of the company president with vignettes of shoe manufacturing and family life. The only substantial editorial content appears to be brief pieces on "Thinking Caps" (discussing fashion trends in women's headwear, specifically the decline of "thinking caps" in favor of Versailles-style designs) and a philosophical segment about walls and conversation. The remaining space contains advertisements for Bell-ans indigestion remedy and "Brad" sport gloves. **No political cartoons or caricatures appear on this page.** The Douglas shoe ad includes illustrative scenes but these are commercial imagery rather than satire. The page reflects early 20th-century Life magazine's mixed editorial-advertising format, with the philosophical wall commentary being the closest to the magazine's typical satirical voice, though it's quite mild and abstract rather than pointed social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
19 SHOWN ABOVE DEPOSITING THE MonTHes Quinto THe Oo EARLY IN PRESIDENT OF aan PALISADE 8 KENNE POLICE DOGS One does not aibuy. a dog every day—that’s why oneshould care. fully consider the dog one buyy Merrick Road Long Late Le ae Rosedale Box 90 Thinking C VEN a casual glance « wince one that thinking caps a little just at present. This is no doubt due i ure to the latest styles which are desi, the thinking c thoughts, to the neglect o article. Among cer fashion, too, Valenc been largely supplanted a by the Versailles product x Worn very caps, W. L. Do las shoes are sold through 107 of our own stores direct to the wearer at one profit. ‘All mid dlemen’s and manufacturing profits are eliminated. W. L. Douglas $9.00 and $10.00 — are absolutely the best shoe values for the money in this country. W. L. Douglas name and the retail price stamped on the bottom guarantees the best urally tends toward a heay of foreign matter in some Certain other thoughts s shoes in style, comfort and service that can be produced for the price. ing. Stampicg the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. W. L. Douglas name on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. For twenty-six years it has been our practice to sell W. L. Douglas shoes in our own stores with only one profit. This has saved the wearers millions of dollars. W. L. Douglas shoes are for sale by over 9000 shoe dealers If your local dealer cannot suppl; you, take no other make. Order direct from the factory. Send for booklet telling how to order shoes by mail, postage free. CAUTION. — Insist upon having W. L. Douglas shoes, The name and price is plainly stamped on it has been changed or mutilated, besides our own stores. the sole. If BEWARE OF FRAUD, T™ quality of W. L. Douglas product is guar- anteed by more than 40 years experience in making fine shoes. The smart styles are the leaders in the fashion centers of America. They are made in a well-equipped factory at Brock- ton, Mass., by the highest paid, skilled shoe- makers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. President W. 1, Sc 6 BELLANS Hot water. | LL-ANS as long as we insist on the luxury of ceilings and family portraits, and. find the execrable habit of conversation necessary to the transaction of affairs Walls also, like humans, have sides Unlike those of humans, they never split with laughter. Neither co their frames bow down with gricf. They split from other causes, and we mani- | fest the grief. The walls remain as | stolid as the carpenters who made i them. | We all enjoy walls. No satisfactory substitute has yet been suggested to sports comfortable or to ans to rid themselves of ns of the executive branch | of the United States government, be highly colored with re It is devoutly to be hoped old-fashioned thinking cay in again very soon. HE: Are you fond oi He: I'm afraid to tell you, fe antiques? —The cape palm, silk back, for women that will be wom many of the smart resorts this “BRAD” Sport Glo are of such fine quality that¢ paratively few can be constr At most high grade shops. Write forid “Measuring Glove Value” and style R. E. BRADFORD, comicbooks.com