Life, 1920-04-15 · page 29 of 44
Life — April 15, 1920 — page 29: what you’re looking at
What you’re looking at
This is a **Studebaker automobile advertisement**, not a political cartoon. The page features Series 20 of the Studebaker Special-Six car, shown as an open-air touring vehicle carrying five passengers in period dress through a scenic landscape. The ad emphasizes the car's practical virtues: light weight, speed, reliability, and ease of operation for family members. Technical specifications highlight the 50-horsepower engine, detachable head motor, and intermediate transmission with 119-inch wheelbase. The tagline "This is a Studebaker Year" is a marketing claim suggesting the brand's prominence. The image and text work together to position the Special-Six as an accessible, dependable family vehicle—appealing to early-20th-century consumers seeking modern automotive convenience without luxury pretension.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SERIES 20 WE Gi SPECIAL- SIX TS exterior appearance suggests the car _ it is— —a beautifully designed, light weight car —a_ car with agility, speed, quick pick-up, ideal power —a car that can be depended upon to take you to your destination and bring you back —a car that any member of the family can drive all day long without fatigue —such a car is the Studebaker SPECIAL-SIX. To the lover of fine motor cars these points appeal. S0-H. P. detachable head motor; intermediate transmission; 119-1. wheelbase, giving maximum comfort for five passengers. All Studebaker Cars are equipped with Cord Tires—another Studebaker precedent. “This is a Studebaker Year” comicbooks.com