Life, 1920-04-08 · page 5 of 44
Life — April 8, 1920 — page 5: what you’re looking at
What you’re looking at
This page is primarily **commercial advertising** rather than political satire. The dominant content features a W.L. Douglas shoe advertisement showcasing their $7-$10 shoes, with images of a man (likely W.L. Douglas himself) and children. The ad emphasizes direct factory-to-consumer sales eliminating "middlemen's and manufacturing profits." The page also contains: - A brief short story titled "Pitfalls" by Katharine Dunlap about a woman new to the city - A Waterman's Ideal Fountain Pen advertisement - A small cartoon titled "The Optimist" showing a horse and rider The W.L. Douglas ad dominates through its size and detailed sales pitch, representing early 20th-century direct-sales marketing claims rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Seubra SE Comfort Your Skin With CuticuraSoap terv Mabel men their tempt unwart sprea eyes her She thro: man’s Pitfalls was new to the great city, and movement and glamour of it } her. On one hand the con- am of motor cars flashing ¢ sunlight; on the other the ow windows, filled with all the things that man's brain might nd woman's heart desire. © was not ignorant of the pit- | dangers that lurked in this polis. Aunt Mabel of Cen- had warned her well, Aunt id told her of the unscrupulous » lay in wait, ready to take tige of youth and innocence ; sidious ways, and the subtle tions they offered to simple and souls. These very things, sefore her in the shop windows were used as bait to entrap ctims. lenly, as she was feasting her a display of filmy loveliness, heart seemed to stand still. She nly reflected in the plate glass, ry approaching her from behind. od rooted to the spot, and her contracted with horror as a vice, just at her shoulder, be- tly you like—" 1} an almost superhuman. effort celed and faced him. She was conscious that he wore a cap s red band, uld you like,” he began again, “to give something to the Salvation Army?” Katharine Dunlap. W. L. Donglas shoes are sold through 107 of our own stores direct to the wearer at one profit. middlemen’s and manufacturing rofits are eliminated. W. L. Douglas $9.00 and $10.00 shoes are absolutely the best shoe values for the money in this country. W. L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in style, comfort and service that can be produced for the price. Stamping the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to Protect his customers. W. L. Douglas name on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. For twenty-six years it has been our practice to sell W. L. Douglas shoes in our own stores with only one profit. This has saved the ‘wearers millions of dollars. Tt quality of W. L. Douglas product is guar- anteed by more than 40 years experience in making fine shoes. The smart styles are the leaders in the fashion centers of America. They are made in a well-equipped factory at Brock- ton, Mass., by the highest paid, skilled shoe- makers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the Price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York, W. L. Douglas shoes are for sale by over 9000 shoe dealers besides our own stores. If your local dealer cannot supply you, take no other make. Order direct from the factory. Sen for booklet telling how to order shoes by mail, postage free. CAUTION. — Insist upon, having, W. L. Douglas President W. L. DOUGLAS price is plainly stamped on SHOE COMPANY. the sole. If it has been changed or mutilated, fetid SPARK STREET. BEWARE shoes. The name an OF FRAUD. ROCKTON - - MAGS. Swae The Optimist: wELt, THE HORSE MIGHT MAVE BROKEN HIS LEG IF 1 HADN'T BEEN IN THE WAY comicbooks.com