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Life, 1920-04-08 · page 38 of 44

Life — April 8, 1920 — page 38: what you’re looking at

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Life — April 8, 1920 — page 38: Life, 1920-04-08

What you’re looking at

This page is primarily **automotive advertising**, not political satire. The dominant content is a Thermoid Brake Lining advertisement responding to a genuine public safety crisis. **The Context:** The ad cites statistics that nearly 54,000 automobile accidents occurred yearly in America, with 76% happening at speeds under 15 mph—not from speeding but from **brake failure**. This was a real crisis in early automobile safety. **The Advertisement's Point:** Thermoid promotes superior brake lining with "40% more material" than ordinary woven linings. The ad uses visual comparisons showing how their hydraulic-compressed lining maintains grip better than competitors' products that wear unevenly and lose effectiveness quickly. **Supporting Content:** The page includes a performance chart and technical specifications, plus unrelated articles on social etiquette ("The Underbreds and Overbreds") and a poem ("The Next Turn"). There's also a minor ad for Moore Push-Pins for hanging pictures. **For Modern Readers:** This reflects an era when brake safety was genuinely inadequate and manufacturers competed on mechanical reliability rather than style—a serious consumer protection issue before government safety standards.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

EARLY cvery minute of the day and night, an automobile accident causes injury of deathin the United States. Statistics show that there arent ly $co,000 accidents a year $4 smash-ups every hour! Official records show that 76% of these accidents oc- curred under 15 milesan hour. They happened, not be- cause the driver was speeding, but because he couldn't stop intime. His brakes may have worked well enough in little emergencies. But when the big test came, they failed to hold as they should —and the newspapers told the story. Don’t rely blindly upon brakes that may fail youjust at thecritical moment. The chart at the right shows how quickly you should be able to stop. Have your garage man inspect your brabes regularly. Perhaps your brakes need only a slight adjustment perhaps they need new lining. Ordinary ne wears down quickly and unevenly. It grabs and s after the first few hundred miles. Unless frequent ad justments are made, you can never be sure that your brakes will hold. A brake lining with 40% more material To insuze efficient brake action alway perfected which wears down slowly and er even when worn as thin as cardboa: each square inch of Thermoid ing there is 40% more material th additional body gives acl pact by hydraulic compr: also Gropnelized—an € moisture, of] and gasoline. Brakes lined with Thermoid do not ess. For these reasons the man trucks have standardized on Thermoid Don't take more chances with faulty brakes, fakes inspected regularly, ng. be sure to specify Thermoid. of 2000 pounds pressure. paisa Compan b, slip of swell from jacturers of $0 of the leading cars Hav And next time you need new brake SPEED PER HOUR wil your car " this ? a brake lining has been aintains its gripping Hydraulic Compressed Brake n in ordinary woven lining. This er texture, which is made tight and com- Thermoid is sive process which enables it to resist Ordinary Woven Lisieg Notice the locsely woven texture down quickly and unevenly, losing ite erippang powre asit Neermnid tydsaeic Congresses Brake liseg Notice the compact texture Wears dow Gives eileen ieee ie: face until wafer thin Thermord Brake Lining Hydraulic Compressed Makers of" Thermoid-Hardy Universal Joints The Underbreds and the Overbreds “HE underbreds and. the continue te constitute overbreds the ma jority of mankind Te he deficient ina sense of fi to he It is to underbred is, primarily, rm be a hounder, a bore and stupid te the extent of not knowing how to correet underbred will oneself Ai wear a fancy waistcoat at his mother's funeral, “and “Thermoid Crolide Compound Tires” ane this with genuine grief, ine understanding what he bt iS all the rricd the An overbred is proficient in forms of liv and has ¢ matter so far that his selfishness over rws everything elve. The right-bred exists. But his rarity reproach te mankind HE most esn't know it agreeable hero is the or Her Pictures Some are big, some are Lith there aretos many to frame, but they all look fine whee grouped oo your wall. Fasten them up wah Moore Pesh-Pies. The clase headaheld rerurcty, the needle poists won't injure the pacturey, wall 7 paper, plaster ot woodwork. Sold by hardware, atone drug 5 ber and photo rupely sores everywher packet Moore Push-Pin Co., 132 Berkley St, Philadelphia The Next Turn the J ST around nightmare, 7 it is over corner Daylight forces rising all Winds blow fresh from morning Batwings slink away to cover Just around the corner of Just around the corner—witl den world storm-spatter Would the dreary deluge ne What though buffeted and ba Not a picayune it mattered Just around the corner was Just around the corner, to souls that have waited Surely something wonderfe f withheld, helated hearts ill and love, Long-lost joys Just around the corner of the Ethet M. Ce Two Grand Divisions N anticipation of the formation of a society of those who are le sympathy, it is suggested, in that drawn up in advanee facilitate operations, that a pt which membhe tizes the work of the st thing to do is to classify ¢ ers into the following grou The tells you who draws you 3 all his troubles, wt the same time that man family insisting ou say about tl whe has a nothing toa The ments hyone woman that wants to tell you would fill Job wit and who 1 obtained cach one, and of all the a tended her. Sure Relief thinks ctors whe Walton 1 the » hem, 1) etsonal Try | cen lox comicbooks.com