Life, 1920-04-08 · page 2 of 44
Life — April 8, 1920 — page 2: what you’re looking at
What you’re looking at
This is a straightforward **product advertisement**, not political satire. It promotes the Macbeth green visor lens for automobile windshields, manufactured by Macbeth-Evans Glass Company in Pittsburgh. The ad emphasizes practical benefits: the green-tinted lens reduces glare and road brightness through optical prisms, directing light downward to illuminate the road while preventing upward rays from blinding drivers. The illustration shows a giant lens looming over vehicles, trains, and industrial landscape. Marketing language positions the product as both **practical safety equipment and status symbol**—"They distinguish and mark it the car of a gentleman." Pricing varied by location (Denver, Canada, Winnipeg). The "principles" headline is merely advertising copy, not commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
bllahed Weekly by Lile Publishing Company Entered as Second Class Matter June &, 1883. at the Post Offer at Macbeth Green Visor Lens Principles! Principles of science and of ethics combine in the Macbeth green visor lens. Scientific principles control and direct the light so that the strictest principles of courtesy are honorably observed. No blinding barrier of glare obstructs the freedom of the road. Five horizontally inclined prisms bend the light downward in far shooting brilliance on the road. Four ver- tical cylindrical prisms behind them spread the light and make it uniform throughout the lighted area. All upward rays are re-directed down—no affronting beams escape to blind and dazzle. On United States battleships and in lighthouses—on all makes of cars—Macbeth lenses give distinguished service. Add beauty to your car and safety to your driving with the green visor lenses. They distinguish and mark it the car ofa gentleman, gg Price per Pair $5.25—Denver and West $5.75—Canada $6.00—Winnipeg and West $6.50 Macbeth-Evans Glass Company, Pittsburgh Branch Offices in: Boston; Buffalo; Chicago; Cincinnati; Cleveland; New York; Philadelphia; Pittsburgh; San Francisco Macbeth-Evans Glass Company, Limited, Toronto, Canada comicbooks.com