Life — April 8, 1920 — page 2: what you’re looking at

What you’re looking at

# Macbeth Green Visor Lens Advertisement This is a straightforward **product advertisement**, not political satire. It promotes the Macbeth green visor lens for automobile windshields, manufactured by Macbeth-Evans Glass Company in Pittsburgh. The ad emphasizes practical benefits: the green-tinted lens reduces glare and road brightness through optical prisms, directing light downward to illuminate the road while preventing upward rays from blinding drivers. The illustration shows a giant lens looming over vehicles, trains, and industrial landscape. Marketing language positions the product as both **practical safety equipment and status symbol**—"They distinguish and mark it the car of a gentleman." Pricing varied by location (Denver, Canada, Winnipeg). The "principles" headline is merely advertising copy, not commentary.