Life, 1920-04-01 · page 56 of 60
Life — April 1, 1920 — page 56: what you’re looking at
What you’re looking at
This Life magazine page contains primarily **advertising**, not political satire. The dominant content is a large W.L. Douglas shoe company advertisement emphasizing direct-to-consumer sales, fair pricing, and worker wages—a Progressive Era marketing approach highlighting manufacturing transparency as a virtue. The page also includes a humorous section titled "Hope Springs Eternal" contrasting what a mother *planned* to do during a month versus what she *actually* did—satirizing the gap between middle-class aspirational self-improvement (reading French literature, attending concerts) and domestic reality (darning socks, running the furnace). This is gentle domestic humor, not political commentary. A book review discusses "Luca Sarto," described as an adventure novel by Dumas and Stevenson. The small "Notice" section uses ironic humor, treating "truth" as a rare, dangerous commodity—likely satirizing contemporary political or social dishonesty, though specifics aren't clear from context alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
boveras couro ee INO ALONG THE ORIVING THE COWS Ti srure W.L. Des profit. and ay 00 shoes are absolutely the best Stamping the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. W. L. Douglas name on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. Into every pair go the results of sixty-seven years ex- perience in making shoes, dating back to the time when W. L. Douglas was a lad of seven, pegging shoes. besides our own stores. shoes. the sole. it BEWA iin ‘or FRAUD, las shoes are sold through 107 of our own stores direct to the wearer at one middlemen’s and manufacturing pr rofits are eliminated. W. L. Douglas $9.00 sl W. L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in style, comfort and service that can be produced for the price. W. L. Douglas shoes are for sale by over 9000 shoe dealers If your local dealer cannot supply you, take no other make. Order direct from the factory. Send for booklet telling how to order shoes by mail, postage free. CAUTION. — Insist upon having W. L. Douglas ‘The ame and price is plainly stamped on has been changed or mutilated, “TMROVOMOUT THE OAY HE NG AFTER DARK BY THE LIONT. OF ASMOKY WHALE OL tame joe values for the money in this country. Tt quality of W. L. Douglas product is guar- anteed by more than 40 years experience in making fine shoes. The smart styles are the leaders in the fashion centers of America. They are made in a well-equipped factory at Brock- ton, Mass., by the highest paid, skilled shoe- makers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. President W. L. DOUGLAS SHOE COMPANY, 341 SPARK STREET. BROCKTON - - MASS, Mother Plan Mont. EAD Bergson: everybody else did it years ago, but somehow she never time. ch up on Ibaiiez and Maeterlinck, nd read a lot of French for practice. ke Anne to a really good sy concert. Take Dick to “ Julius Cesar” and the Museum of Archaeology. Study Psychology. Prepare a club paper on Hyacinths in the Home. Learn to run the car. Babbington Spruce on Child Make one of those dressy little slip over blouses for herself, Hope Springs Do During Eternal Glanced at the newspapers Dick over the shell-holes in Helped igh-school box party to see “ Fluffy Pifiles.” Took Dick to the dentist and Charlie Chaplin. Studied Dr. Sparr on the ment of measles. the Peter Rabbit literature to Bobbie during his conva after-treat lescence. Prepared chicken broth tards. Ran the furnace that week when every- one else had the “ flu.” Darned stockings. Kept things going generally. and cup cus Notice WE have received a small ci ment of the truth. We doit : glad to distribute it in small lots to those who can buy for cash. If you have never heard of truth, we will say that it is the rarest thing in the world, and, for all practical pure poses, useless! Coveted only by a few who are ready to run the risk of hay. ing it on their premises. No customer can have portion. And the pi necessarily very small. Before your credentials. one buying you must present No newspapers, his torians, theologians or cor need apply. ressmen As Dumas and Stevenson Wrote “Luca Sarto,” by Charles is a dashing, swinging story of lore} venture and intrigue set in the Pam Villon and Louis XI. It is the ki romance Dumas and Steve It is beautifully « that wrote, “Luca Sarto” mend to readers like to be carried away on the wig the imagination to other times and places “Luca Sarto” has no belong fi probles agonize over. It does not Gloom Group. It is not a sick 99 a propaganda novel; it novel at all. It is a rattlin ‘ave and resourc: and villains hearted girl untiring. “Luca Sarto” is published 353 Fourth Avene, and is sold at all Century Co., York City, for $1.75 comicbooks.com