Life, 1920-04-01 · page 5 of 60
Life — April 1, 1920 — page 5: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Empire Loomcraft Silks**, not political satire. The illustration by Harry Morse Meyers depicts a tailoring scene: a seated man being measured for a silk shirt while a tailor takes notes. The ad's message is straightforward consumer advice: when purchasing silk shirts (either custom-measured or ready-made), buyers should verify that the garment bears the "Empire Loomcraft" label, ensuring the silk was properly woven and finished. This represents typical early 20th-century advertising strategy—using professional, dignified imagery to establish brand credibility and quality assurance for men's fashion products. The page contains no political commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Make certain when you are measured for a silk shirt, or when you buy one ready-to-wear, that the name Loomcraft is woven in the selvage or that the finished shirt bears this label mpire Lioontera SILKS REG Ue PAT opr. SHIRTINGS FOR MEN Write for Book of New Silks EMPIRE SILK COMPANY 315 Fourth Avenue = > New York GA Rr»! comicbooks.com