Life, 1920-04-01 · page 46 of 60
Life — April 1, 1920 — page 46: what you’re looking at
What you’re looking at
This page contains **no political cartoon**. Instead, it features: **Main Content:** A Woodbury's Facial Soap advertisement disguised as editorial advice. The text addresses women's skincare concerns—particularly enlarged nose pores—and promotes a specific beauty treatment regimen using their products. This reflects early 20th-century advertising strategy of embedding product promotion within lifestyle editorial. **Poetry Section:** "Two Easters" by Adelaide Mould Hughes, a sentimental poem about romantic memory and lost love, typical of the era's literary fare. **Sidebar Ads:** Bell-Ans antacid and a Little Dick beverage pump advertisement. The page exemplifies how Life magazine (primarily a humor and satire publication) also carried substantial advertising and serious content. The skincare article's tone—treating complexion care as a scientific/medical matter requiring specific treatments—reflects period attitudes toward beauty as both a woman's duty and a solvable consumer problem.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“he hours women spend on their complexions Endlessly groping—but there is a way to make your skin clear and flawless Wii AT infinite care, tiful sh Yet th rls and women ; 1 fail to wely skin they pine eet ions long for because they never really with a pi indi wi in carefully their skin and learn its vidual needs u will find : P F er s the enlarged Examine your face every day in a quent red full Tight before a hand rans Sverre ery your skin fresh, soft, brilliant with salen an lovely r? ter in the Uni ach cake is wr Or when you come to examine it soecial ‘trecie closely, do ‘you find that it lacks the Geta cake't usin; the fine texture you would \ 25-cent cake lasts a month ¢ like it to have If so, to correct this condition, Give the new skin, which is constantly forn ~ the special treatment its n clearness, begin at once ed) demands. The famous treatment for conspicuous n a skir that is othe AST ye Ye I adorned myself For that well-ren Alon Ah, BE! we looked o Cwo Gasters 1 ar we were together a and I. na gleaming Easter f lilies was d fragran riverside owered box nd my love for y Id not 6 BELLANS Hot water Sure Relief LL-ANS INDIGESTION $ BEVERAGE PUMP with three containers, post paid For All Home Made \, Beverages f = MOHN OMPRESSOR & ilee SUPPLY COMPANY 5 ‘se LITTLE DICK 1010 Rercbeval tre, Det, Wich i ; comicbooks:co