Life, 1920-03-25 · page 36 of 40
Life — March 25, 1920 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four advertisements: 1. **Maillard Cocoa Chocolate** (top left): A vintage candy ad featuring children and the slogan "One Good Bite Begets Another"—standard consumer marketing. 2. **Arrow Collars** (top right): Features a portrait of a man in formal dress, advertising collar styles with the phrase "Follow the Arrow and you follow the style." 3. **Girard Cigars** (bottom left): Makes pseudo-scientific claims that smoking improves mental clarity due to "contentment," arguing Girard cigars provide pleasure without negative effects—a health claim typical of early 20th-century tobacco advertising before regulation. 4. **Life Magazine Subscription** (bottom right): A self-promotional ad using humor ("they may try to read your copy first") to encourage subscriptions at $5/year. There is **no political cartoon or satire** on this page. It's a straightforward advertising section from the magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
%and%Pound £ Package 4 [ EAC EAGLE C CHOCOLATE | as FOR EATING AND DRINKING GIRARD <<] O you think better when you smoke? Most smokers feel that they do. And this feeling is based on physiological fact. The atmosphere of contentment has a direct influence on the mental processes—the mind works more naturally, more easily. Why rob yourself of half the benefit by smoking the wrong cigars? The Girard gives you all the enjoyment and more, but with no after effect but pleas- ure and satisfaction unlimited. Antonio Roig and Langsdorf, Philadelphia Established 49 years Follow the AERO 102285 follow ‘ Sm the sty Le “Laugh, and the World Laughs with You.” If vou read Life you’ll find them very willing to do this. In fact, they may try to read your copy first, if you don’t watch out. Send in a six months’ subscription, or, Obey That Impulse, and, for a trial trip, avail your- self of our Special Offer Enclosed find One Dollar (Canadian $1.13, Foreign $1.26). Send Lire for three months to Open only to new subscribers; no subscriptions renewed at this rate. LIFE, 17 West 31st Street, New York. Canadian $5.52 One Year $5 Foreign $6.04 9 comicbooks.com