Life, 1920-03-18 · page 9 of 54
Life — March 18, 1920 — page 9: what you’re looking at
What you’re looking at
This page is primarily a **full-page advertisement** for Connecticut Telephone & Electric Company, promoting their ignition system for automobiles. The ad uses a humorous approach: it depicts a car engine's ignition dial and claims Connecticut's system prevents stalling in traffic by providing consistent spark at low speeds. The headline promises to solve a real frustration of early motorists—frequent engine stalling during congested driving. The left side contains unrelated editorial content about virtue and morality, plus a separate ad for "Old Town Canoes." The ad's sales pitch emphasizes reliability and technical superiority, targeting car owners frustrated by unreliable ignition systems of the era. This reflects early 1900s automotive technology, when ignition systems were notoriously finicky.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
£ WISE MEN OF THE (Y)EAST Probably Correct .” said the old Californian, “no man can be more loyal to his state than I am. There’s only one better state—and that’s the State of Metrimony! But yet, it’s not perfect. We have many advantages. We have the sea, the mountains, fruit, flowers, strong men, beautiful women, wealth, resources, great cities. But we need one new thing.” “And what's that?” “A climate. Our climate is played out. You're not allowed to mention it in good society. It’s a chestnut. They've rung the bell on it. They've given it the hook. If Californians could blush, they’d blush when they mention it. We need a new one— though the old one was perfect.” Fare Thee Well, Virtue IRTUE is passing. Take one last, lingering look at her before she vanishes forever. While she was with us her accom- plishments were many and marked. She raised poets to dizzy heights. She helped to capture clean husbands and to raise large, wholesome, useful fami- lies. She was admirable and admired ng back at her, we are able to re. that all her qualities were lovalle. She was patient, and she was gentle. She even possessed modesty to an extent that protected her from un- told onslaughts of vice. Yet it is not vice that has finally overcome her. Vice itself is on the wane. We are forcing it, driving it Old Town Cances EVERY STROKE COUNTS& aie long in the alder shadows or shoot through r,an “Old Town Canoe" will obey e' ht as a bubble, graceful: a scow. Write for cat: 7 up. At dealer's or fa: How Connecticut Sparks Prevent Stalling in Traffic RAWLING along one minute at a snail’s pace, hurrying for a short stretch the next, your motor must keep running, although these pick-ups put a strain on it. Tomeet this strain every cylinder must fire. The gas mixture in your motor is poor at low speeds. To insure firing you must have a fat spark. CONNECTICUT gives that ample spark, fullest at low speeds— when needed—in contrast to the lean spark of the magneto at low speeds. And you get full benefit of yourcoil, for CONNECTICUTalone dares use full current. The automatic switch prevents battery drainage. BCONN ECTICUT ae Meriden and legislating it out of existence. The rays of education are scorching it, and the waves of Prohibition are drown- ing it. And as vice departs, it is being followed by virtue. It is a delicate point to comprehend, and may be best explained by defining virtue as a quality that is non-existent except by contrast. As we banish vice, we are throwing away the benefits we have always received and derived from virtue, devectmic COM PANY Connecticut Caress her with your fondest glance before she disappears into airy noth- ingness. But little calculation i quired to show with mathem: cision the result of destroying vice and the coincident disappearance of virtue. Virtue’s power for good has always been much greater than vice’s power for bad. The difference between these two powers represents our exact loss caused by our thoughtless annihilation of virtue. comicbooks.com