Life — March 18, 1920 — page 9: what you’re looking at

What you’re looking at

# Connecticut Ignition Advertisement This page is primarily a **full-page advertisement** for Connecticut Telephone & Electric Company, promoting their ignition system for automobiles. The ad uses a humorous approach: it depicts a car engine's ignition dial and claims Connecticut's system prevents stalling in traffic by providing consistent spark at low speeds. The headline promises to solve a real frustration of early motorists—frequent engine stalling during congested driving. The left side contains unrelated editorial content about virtue and morality, plus a separate ad for "Old Town Canoes." The ad's sales pitch emphasizes reliability and technical superiority, targeting car owners frustrated by unreliable ignition systems of the era. This reflects early 1900s automotive technology, when ignition systems were notoriously finicky.