Life, 1920-03-18 · page 54 of 54
Life — March 18, 1920 — page 54: what you’re looking at
What you’re looking at
This is a **Grape-Nuts cereal advertisement**, not political satire. The page shows three babies or young children's faces with exaggerated expressions of delight, apparently eating or enjoying the product. The ad claims the cereal makes "baby faces grow plump and ruddy," appealing to early 20th-century notions that chubbiness indicated health and good nutrition. The tagline "There's a Reason" was Grape-Nuts's actual advertising slogan from this era. The ad targets parents concerned with child nutrition and development. By modern standards, the imagery and health claims would be considered misleading—the emphasis on making children "plump" contrasts sharply with contemporary nutrition standards, and such product claims wouldn't be permitted in modern advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
March 18, 1920 Baby Faces grow plump and ruddy on Grape-Nuts the breakfast cereal of happy chil- dren and grown-ups everywhere! “There's a Reason” ae comicbooks!com