Life, 1920-03-18 · page 51 of 54
Life — March 18, 1920 — page 51: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes Macbeth brand green-tinted automobile visor lenses made by Macbeth-Evans Glass Company. The ad uses the framing device of "Within the Law" to market safety features: the green lenses comply with headlight regulations while redirecting glare downward, protecting both the driver and other motorists. The small illustration shows a vintage automobile on a road, emphasizing the automotive context. The "gentleman's lens" language appeals to contemporary values of courteous, responsible driving—positioning the product as the choice of considerate drivers who protect fellow road users from dangerous glare. This is straightforward early 20th-century consumer advertising using appeals to legality, safety, and gentlemanly conduct rather than satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
\CBETH A Macheth Green GENTLEMAN'S LEN lisor Lens Within the Law Macbeth green visor lenses comply with headlight laws everywhere well. he meets upon the way. and with every law of courtesy as They mean safety for their owner and for all All blinding, wasted, upward rays are re-directed down in concentrated brilliance No dazzling rays escape to confuse and endanger other drivers. The Macbeth is the lens of a gentleman. It shows a gentlemanly consideration for on the road. Price per Pair $6.25—De Branch Office ally control it well below Fou others. Five hori and direct the lig the line of vi cal prisms verti- aver and West $5.75 —Canad Macbeth-Evans Glass Company, Limited, Toronto, Canada comicbooks.com