Life, 1920-03-18 · page 47 of 54
Life — March 18, 1920 — page 47: what you’re looking at
What you’re looking at
This page is primarily a **Colt Firearms advertisement**, not political satire. The ad uses the metaphor of trees weathering storms to argue that Colt guns have proven their durability and reliability since 1836. The small cartoon at lower left appears unrelated—it shows figures with a bicycle and contains text "HERE, DRIVER, THIS WON'T DO AT ALL, YOU KNOW—YOU'RE ONE LUMP SHORT," suggesting a separate humorous illustration about a delivery or transport mishap. The main advertisement's message is straightforward marketing: Colt firearms have endured through American history and remain "the official sidearm of the fighting forces" and protector of "American homes." The imagery of women and fire emphasizes domestic security. This reflects early 20th-century advertising that promoted guns as essential household protection. The page contains no identifiable political cartoon or satire—it's primarily commercial content from Life magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TEMPERED BY THERIRES OF TIME ITH every step of forward moving inven- tion Colt’s Firearms have kept pace Just as the test of storms must prove how firmly the tree rooted to the ground, so must the test of time speak {c merit of any of man’s creations. Willit serve and lea in and year out, and not be displaced by something bette A newer invention, a truer efficiency > Colt's Firearms have stood that test. To-day as in 1836 as in every struggle of arms since that day to this—have th great Colt factories supplied the nation’s need—the official sidearm of the fighting forces- American homes. “The Best That Money Can Buy” , Colt’s Patent Fire Arms Mfg. Company Hartford, Conn. U. S.A Trade Mark Ree S.Pa.o8, comicbooks.com