Life, 1920-03-18 · page 36 of 54
Life — March 18, 1920 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main content consists of two large ads: 1. **Thos. Cook & Son travel advertisement** (left): Promotes European tours in 1920, explicitly capitalizing on post-WWI tourism. It mentions the appeal of seeing "scenes of the world's greatest war"—visitors wanted to witness European battlefields and memorials honoring war dead. Cook & Son claims experience managing travel under current conditions. 2. **Stetson hat advertisement** (right): A straightforward product pitch for their spring hat line, emphasizing quality. The page's upper section contains minor comic sketches and brief humorous pieces ("Flush," "There and Back," "A Scotch Understanding," "Clutter")—typical Life magazine filler content—but these are disconnected vignettes without clear political commentary. The historical context: 1920 marks the immediate post-WWI period when Europeans were rebuilding and Americans began "dark tourism," visiting recent battlefields.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AT igo A M Nyt Flush tt There and Back EUROPE IN 1920 HERE havealwaysbeenin- centives to travel abroad- rest, recreation, desire for fa- miliarity with apd the enjoy- ment of the historic spots, the art treasures of the Old World. This year there is added to | rae these existing appeals, the de- sire to: pay hom to those who have fallen, and see with one’s own eyes the scenes of the world’s greatest war. —s~ Our large organization has acquired the most valuable practical experience in con- nection with the conditions existing to-day and is com- pletely prepared to give the smooth-working, helpful, comfortable service for which S TE TS ON the name of Thos. Cook & Son stands. . . . Send for schedules: itineraries in- i | Y OUR new Spring Stetson is vastly more clude France,Belgium, Switzerland, H = than a correctly-styled hat. It has a blue ¥ Italy, Holland, Great’ Britain, etc. Ei ribbon p you a fixed and un- lard of Quality. THOS. COOK &S0N NewYork ] [fle 222 2158 cons Los pera Chicago San Francisco fontreal Toronto comicbooks.com