Life — March 11, 1920 — page 40: what you’re looking at

What you’re looking at

This is an advertisement for Adams California Fruit Gum, painted by artist Neysa McMein, copyrighted 1920. The word "Delicious" appears at the top. The image shows a woman in 1920s dress holding fresh fruit (grapes visible in both hands) alongside a package of the gum product. The advertisement uses visual association to suggest the gum tastes like real California fruit—a common marketing technique of the era. This appears in *Life* magazine's advertising section rather than as satire or political commentary. It's a straightforward commercial promotion leveraging the appeal of natural fruit flavoring and California's agricultural reputation to sell chewing gum to American consumers during the early twentieth century.