Life — March 11, 1920 — page 4: what you’re looking at

What you’re looking at

# Analysis This is primarily a **subscription advertisement** for *Life* magazine, not a political cartoon. The image shows three men in dark suits accompanying a woman toward a moonlit seashore—a romantic or dramatic scene rendered in silhouette. The headline "Go West, Young Man!" references the famous 19th-century phrase encouraging westward expansion and opportunity-seeking. The ad's copy plays on this: even if readers don't go west themselves, they can access *Life*'s "California Number" via newsstand starting Tuesday noon. The accompanying text emphasizes *Life*'s accessibility and reliability as a weekly publication available nationwide. The romantic imagery likely appeals to aspirational readers, while the subscription offer (one year, $5.00) promotes the magazine's cultural relevance and entertainment value.