Life, 1920-03-11 · page 4 of 40
Life — March 11, 1920 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for *Life* magazine, not a political cartoon. The image shows three men in dark suits accompanying a woman toward a moonlit seashore—a romantic or dramatic scene rendered in silhouette. The headline "Go West, Young Man!" references the famous 19th-century phrase encouraging westward expansion and opportunity-seeking. The ad's copy plays on this: even if readers don't go west themselves, they can access *Life*'s "California Number" via newsstand starting Tuesday noon. The accompanying text emphasizes *Life*'s accessibility and reliability as a weekly publication available nationwide. The romantic imagery likely appeals to aspirational readers, while the subscription offer (one year, $5.00) promotes the magazine's cultural relevance and entertainment value.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Or, Better Yet, Enter a subscription and have the copies delivered to you every week, with no dan- ger of missing one if you are late at the stand. We don’t care which way, so long as you are sure to read it. Go West, Young Man! But even if you don’t and no matter where you are in this country, if there is a news-stand near and you speak up in time, you will be able next week beginning with Tuesday noon to obtain the California Number Spr Enclosed 1.13, Foreign of L - e $1.26). Send Lire if for three months to Open. only to new subscribers; no sub scriptions renewed at this rate, LIFE, 17 West 31st Street, New York. 123 One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) comicbooks.com