Life, 1920-03-11 · page 37 of 40
Life — March 11, 1920 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising-heavy**, dominated by a large W.L. Douglas shoe advertisement. The ads include Hayseeds Gloves, Purity Cross sausage, and Cortez cigars. The editorial letters discuss **American social decline**. One correspondent laments lost civic spirit, noting that men of his generation (30+ years prior) fought for personal freedoms, but modern Americans seem passive—particularly regarding Prohibition and tobacco restrictions. He expresses anxiety about government overreach (the Methodist Episcopal Church's push for a constitutional amendment) and fears "freedom" is dead in America, existing only as a "corpse." The response acknowledges legitimate concerns but argues that **complete pleasure-seeking isn't life's purpose**—citing Nietzsche approvingly. The editor suggests complaints about Prohibition may be "purely local." The cartoons are small and poorly reproduced in this image, making their specific content unclear. The overall page reflects **1920 American anxieties** about personal liberty, religious institutional power, and social conformity during the Prohibition era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
even though the thread cut or broken on HAYS Superseam Gloves Mode in a wide range of styles for Men © oth and Women. \d at the Better Shops. On the has of cae pport is whole-hearted and tan attempt to flatter n, for Lire has never hesi- se when public opinion has gncere, 1 public opin tated 10 OPI been in th S whole the ose s Yours truly, Wat. Manross. Cal., Feb. 10, 1920. ¢, allow OM RARE OCCASIONS, WERE NO SHOES Ti W-L0OUOLAS NAME ANDTHE ® tos Ol be Pecoee, ce Los C 5 | Mike roo ANISH FOR AN HOUR OR Two. THIS WAS PRACTICALLY Are We Spirtless? To te Evrtor or Lire—Sir: 1 wish you woul an editorial and an- What is the matter ns now? Why are they, tame and submissive? mitted to the prohibition , except for a few indi- e and there, they seem : no great outery against the ching prohibition of tobacco. en mely to this also? a thin! It seems to me, as chat the men of thirty or ago, when I was a an, had spirit; they ht for their personal edor What has happened of to-day? the Methodist Episcopal Qburch has announced its intention of securing other amendment to the Constitution, making us all Christians by act of Conzress! Dear | is freedom dead in Ameri- a? I sadly feel sometimes that it is, and that we have only its corpse with us tow; soon we shall have only its ghost. I am, to a certain extent, a | do not think that the sole surpose of our earthly exist- pursuit of pleasure, but I do write swer this question with Am apparent]: > What de I look b: thirty-five years more hedonis! aim and ence is Ky. | PURITY Appetizing For Lunch-Pure Handy Tins ~All Quality Stores ane rasan ds | The Daily Menu Maker !) ‘hef in a Model Kitchen—PURITY CROSS Chichen a vebit, Creamed Finnan ‘ae =, OF BRAINS _ IGARS FOR p MEN “MADE AT KEY WEST for Am: Monologs, Recitations, - YS oa Voadsvdle Jobe sod Shades Has for nd for tee catalog PUBLISHING CO., $42 So. Dearborn St, CHICAGO W. L. Do profit. shoes are sold through 107 of our own stores direct to the wearer at one middlemen’s and manufacturing profits are eliminated. W. L. Douglas $9.00 and $10.00 shoes are absolutely the best shoe values for the money in this country. W. L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in style, comfort and service that can be produced for the price. Stamping the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. W.L. Douglas name on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. Into every pair go the results of sixty-seven years ex- perience in making shoes, dating back to the time when W. L. Douglas was a lad of seven, pegging shoes. T quality of W. L. Douglas product is guar- anteed by more than 40 years experience in making fine shoes. The smart styles are the leaders in the fashion centersof America. They are made in a well-equipped factory at Brock- ton, Mass., by the highest paid, skilled shoe- makers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. W. L. Douglas shoes are for sale by over 9000 shoe dealers besides our own stores. If your local dealer cannot suppl. ‘ou, take no other make. Order direct from the factory. Send or booklet telling bow to order shoes by mail, postage free. CAUTION. — Insist u shoes. The namei‘ani the sole. If it has BEWARE OF FRAUD, mn having W. L. Douglas price is plainly stamped on been changed or mutilated, think that a life without any pleasure is not worth much. Someone has said—possibly it was Nietzsche—that ‘man’s only original sin is that he has not enjoyed himself enough,” and I agree with that entirely. We have always been too much afraid of being happy, and the priests, both ancient and modern, have fostered this timidity for their own ends. Please, dear Lire, write me an cdi- torial and tell me what you really think about all these things, and I do hope that you will protest strongly against the proposed Nineteenth Amendment. I shudder to think of the awful fate of America if the churches get their way in this matter. A Woman or Sixty. Philadelphia, Pa., Jan. 14, 1920. 1 THINK, HOWEVER, THAT IT'S PURELY LOCAL Optimist