Life, 1920-03-11 · page 33 of 40
Life — March 11, 1920 — page 33: what you’re looking at
What you’re looking at
This page consists primarily of a **Pall Mall cigarette advertisement** (right side), with book reviews and a small cartoon on the left. **The Advertisement:** Uses a marketing strategy common in early 20th-century tobacco ads—appealing to quality and taste. The claim that Turkish tobacco is superior due to soil and climate was a standard luxury cigarette pitch of the era. Prices are given in both British (shilling three pence) and American currency (thirty cents), indicating international marketing. **The Left-Side Content:** Includes book reviews and a small cartoon titled "The Ventriloquist," depicting what appears to be a devil or sinister figure manipulating a cherub—likely a satirical visual metaphor about manipulation or control, though the cartoon's specific point is unclear without fuller context. The page reflects early 1900s magazine design: advertisements mixed with literary content, and casual acceptance of cigarette marketing as normal editorial space.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE VENTRILOQUIST (A PACHELOR'S IDEA OF 1T) The Latest Books Continued from page 468) include his celebrations of John L. Sulli- ran, the 1806 Bryan campaign, Andrew 1 Alexander Campbell, found- 1s sect of Campbellites. have heard Mr. Lindsay will “The Daniel Jazz" and “ The Sea hantey.” A book full of fun, ind Americanism; with here mid the riotous imagery, such sas the lines beginning punt my dead.” From Place to Place, by Irvin S. Cobb. (George H{. Doran Company.) Short- stories that show Mr. Cobb's mastery of human moods. Now he is grim, inducing the pity and terror of Greek tragedy; tow he stages hit-and-holler farce. Can f on the shelf between Dickens and 0. Henry Our Greatest Battle, by Frederick id, Mead & Co.) Techni- s the Meuse-Argonne f which the “battle of the forest” was a part. The only acount thot can be read with equal de- faction by the military ex- ¢ ordinary man or woman Grant M. Overton. Identification S the stockbroker over talking with the college “Which is which?” “Well, the one who looks as if he might be the other is the one the other isn't.” WHY ALL TURKISH ? e Because the ideal conditions of soil and climate in Turkey pro- duce the richest, mildest and most fragrant of all tobaccos. Conveniently packed in boxes of 10, 50 and 100 for Club, Home and Office. Plain or Cork. ALL MALL FAMOUS CIGARETTES A shilling three pence in London Thirty cents here comicbooks.com