Life, 1920-03-11 · page 26 of 40
Life — March 11, 1920 — page 26: what you’re looking at
What you’re looking at
This page announces a **title-writing contest** for a cartoon, offering $800 in prizes ($500 first place). The main image shows five figures examining what appears to be a map or document—labeled "THE HUNTER AND THE MAD MARCH HARE." The cartoon likely references **post-WWI readjustment**: the figures appear to represent government officials or administrators dealing with wounded veterans or disability claims. The "Mad March Hare" reference (from *Alice in Wonderland*) suggests chaotic or absurd bureaucratic processes. President Wilson's quoted statement (Nov. 29, 1918) about the nation's obligation to heal wounded and disabled soldiers provides context—this satirizes the government's actual handling of veteran welfare during the post-war period. Readers were invited to submit clever, brief titles (max 25 words) describing the situation depicted. The contest reflects Life magazine's satirical mission: poking fun at contemporary political and social failures through reader participation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
466 Life’s Title Contest For the best title to the picture on this page Lire will award prizes as follows: First Prize . . $500.00 Second Prize . $200.00 Third Prize . . $100.00 The contest will be governed by the following CONDITIONS Contestants are advised to read these con- ditions carefully, and to conform to them exactly. Lire cannot undertake to. enter into correspondence oF to reply to inquiries. By “best” is understood that title which most cleverly and briefly de- scribes the situation shown in the pic- ture, No title submitted shall consist of more than twenty-five words. Hyphen- ated words will be counted as one. Contestants may send in more than one answer, but each one must be on a separate sheet, with name and ad- dress plainly written, The contest is open to everybody. In case of any dispute as to the status of a winning contestant under these conditions, the Editors of Lire will be the sole judges. But a liberal interpre- tation will be placed on the conditions. The contest is now open, It will close at noon on Monday, May 3, 1920, no manuscripts received on that date after that hour being considered. All manuscripts should be addre to the Contest Editor of Lire, 17 West Thirty-first Street, New York. En- velopes addressed in any other way will not be considered. Envelopes must contain nothing but the competing title and the name and address of the sender, plainly written, all on the same For the Best Title to this Picture $800 will be given in Prizes See condition. on this page sheet. If you have anything else to say to Lire, send it in a separate letter. The Editors will not be responsible for the loss of manuscripts. Contestants are advised to keep duplicate copies. No manuscripts will be returned. Titles may be original or may be a quotation from some well-known 3 THE HUNTER AND THE MAD MARCH HARE author, but in this case the source must be accurately given. It is not necessary to be a subscriber to Lire to be a contestant. In case of ties the full amount of the prize w be given to each tying contestant. The final award will be announced as early as possible after the close of the contest. Of this due notice will be given. Checks will be sent simultane- ously with the announcement of the award. The carlier you send your title the better. In previous contests many ar- rived too late, HIS nation has no more solemn obligation than healing the hurts of our wounded and restoring our dis- abled men to civil life and opportunity. —President Wilson, Nov. 29, 1918. comicbooks.com