Life — March 4, 1920 — page 72: what you’re looking at

What you’re looking at

This page contains vintage advertisements rather than political cartoons. The visible ads include: 1. **Stetson Hats** — featuring a man in formal attire wearing a Stetson, emphasizing style and quality for discerning men. 2. **Girard Cigars** — using a mechanical metaphor ("lubricating the works") comparing cigar smoking to maintaining fine machinery, claiming health benefits alongside pleasure. 3. **The Hollenden Hotel** — advertising luxury accommodations with superior service and cuisine, listing room rates. 4. **The Elijah No. 3 Car** — promoting an automobile priced at $374, using the slogan "Flies like an Angel" to suggest speed and elegance. These ads reflect early 20th-century consumer culture, targeting affluent male consumers through appeals to style, sophistication, and technological progress.